Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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All Together Now: Community Mobilisation for HIV/AIDS

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This toolkit uses participatory learning in action (PLA) principles to take communities through a process of organising for sustained, community-based action on HIV/AIDS issues. The first two sections cover the principles of community mobilisation. The order of mobilisation for HIV/AIDS addressed in the materials is: prevention, care, support, treatment, impact mitigation.

The toolkit enumerates the stages of bringing the community together as:
  • mobilising around HIV/AIDS;
  • assessing the HIV/AIDS situation in the community and creating a plan;
  • acting to implement the plan;
  • monitoring, evaluating, and reflecting on activities that make up the plan; and
  • scaling up action on HIV/AIDS.
The toolkit looks at policy, legal implications, establishing care as a continuum, and gathering activists and reviewing ethical codes of conduct with them. Once the groundwork for mobilisation is laid, the book gives detailed information on the implementation of each step of the PLA process. It is illustrated with visual demonstrations of community actions for the various parts of the process.

Accompanying this mobilising and framework-building toolkit is a second toolkit of 100 exercises called "Tools Together Now" that gives action activities for the stages of this framework.
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ARSH News, December 2006 and Advocacy and Educational Support to Adolescent Reproductive Health (ARH) website, February 15 2007, and Alliance website, September 4 2014.