The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Avian and Pandemic Influenza Strategic Communication Action Planner

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The Avian and Pandemic Influenza Strategic Communications Action Planner (ASAP) is a toolkit for programme officers engaged in strategic communications on Avian and Pandemic Influenza (A&PI). The overall goal of the toolkit is to standardise communication responses to avian flu across different organisations and regions around the world. The toolkit will be a web-based, interactive, easy-to-use resource providing access to websites, documents and emergency-preparedness models for developing A&PI communication programmes and products.

The initiative is being organised by a partnership of leading international organisations including the United Nations Children’s Fund (UNICEF), the Food and Agriculture Organization of the United Nations (FAO), the World Health Organization (WHO), the United States Centers for Disease Control and Prevention (CDC) and the World Bank.

The toolkit will be developed by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.

Click here for more information about the toolkit on the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Avian Flu website.

Click here for more information about the toolkit on the UNICEF website.
Source

UNICEF’s Avian and Pandemic Influenza Communication Resources website.