Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Avian Flu and the Workplace

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The International Labour Organization (ILO) is partnering with the International Union of Food Workers (IUF) in an effort to promote best workplace practices in poultry production to limit the effects of avian influenza, and to encourage behavioural change through awareness raising, capacity building, and training activities on preventative and protective measures in the workplace. The 1-year pilot project (which may be expanded, depending on funding) was designed to reach an estimated 150,000 poultry workers in Thailand, both at the farm level (through small enterprises and the informal sector) and through large-scale commercial poultry-processing companies. The United Nations (UN) System Influenza Coordination (UNSIC) and other UN partner agencies working on avian flu issues are also supporting this effort.
Communication Strategies

Research was first conducted to establish appropriate programme strategies for reaching the commercial poultry sector. While the ILO was establishing a project office (i.e., recruiting a local National Coordinator and Secretariat), IUF researchers began mapping out the poultry sector, identifying trade union contacts, gauging current Occupational Safety and Health (OSH) practices, and taking stock of workers' avian influenza awareness. Simultaneously, the ILO OSH Specialist for East Asia toured Cambodia and Vietnam in order to observe farmers' techniques. The finding that farmers who were aware of avian flu kept fowl in separate cages or isolated them in separate rooms shaped the collection of good practices to be incorporated into existing OSH manuals, such as Work Improvement in Neighbourhood Development (WIND), along with a checklist on bird flu prevention. These materials were expected to be tested, and then adapted if/as necessary.

Interpersonal communication also characterised the effort to raise awareness and change behaviour. For example, IUF organised an awareness raising/capacity building workshop for workers, and undertook training of local trainers. ILO and IUF collaborated on a seminar on workplace activities during National Safety Week in Thailand, and also held a national-level workers' seminar. Advocacy was involved here as well; for instance, organisers made policy recommendations at a tripartite (employers, workers, and government constituents) achievement workshop.

Development Issues

Natural Resource Management, Health.

Key Points

Subject to additional funding, the project will be replicated in Indonesia, where a national pandemic preparedness plan is currently under preparation. Unlike the project in Thailand, organisers will work to reach the informal sector.

Partners

ILO, IUF, UN.

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http://www.undp.org/mdtf/influenza/images/unsic-photo-1.jpg