The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Avian Influenza: Media Orientation Training Notes, May 2007 Edition

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This handbook from the Academy for Educational Development (AED) gives daily session content and handout materials for media training on avian or bird flu - avian influenza (AI). It updates and builds on an earlier publication of March 2006. It contains 21 sessions fit into a 3-day schedule and 10 handouts along with sample evaluation forms and certificates of completion. Session topics are:
  1. Registration.
  2. Opening Ceremony.
  3. Introduction of Participants.
  4. Objectives of the Workshop.
  5. How much Do You Know about Avian Influenza?
  6. Importance of Journalists in the Prevention and Control of Avian Influenza.
  7. Evaluation of Media Role and Issues of Content and Accuracy.
  8. Orientation on Avian Influenza.
  9. Health Perspective - Avian Influenza in this Country.
  10. Animal Perspective in this Country.
  11. Economic and Commercial Implications.
  12. Preparation for the Poultry Farm Visits.
  13. Visit to Poultry Farm.
  14. Discussion and Feedback from Poultry Farms.
  15. Identifying Important Messages/Group Session.
  16. Helpful Hints for Reporting on Avian Influenza.
  17. Web and Other Resources.
  18. News Reporting Exercise.
  19. News Reporting Exercise (continued).
  20. Analysis and Critique of Stories.
  21. Wrap-Up, Evaluations, Closing and Certificates.

Publishers

Number of Pages
71
Source

Email from Tula Michaelides to The Communication Initiative on July 20 2007.

PDFLink
http://www.avianflu.aed.org/docs/threedayguidewafrica.pdf