The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Be The Change

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Rescue Mission Ghana in collaboration with its mother organisation Peace Child/Rescue Mission International started a project called the Be The Change programme which aims to educate young people in Ghana on the concept of sustainable development and life skills. It does this through peer education and training workshops.
Communication Strategies
The project trains out-of-school youth in computer, batik, tie dye skills as well as in personal investment skills and knowledge sharing.

The project involves 30 out-of-school youth with a special focus on girls. The project seeks to educate young people through peer education initiatives and trained 20 peer educators on HIV/AIDS issues and needs. The peer educators train other peers by providing them with information to make informed choices to protect themselves from HIV/AIDS.
Development Issues
Youth, Technology, HIV/AIDS
Key Points
The project objectives are to:
  • promote links between young people from different parts of the world through mutual support and the exchange of knowledge and understanding.
  • educate young people in the concept of sustainable development.
  • involve young people in voluntary community development project.
Partners

Rescue Mission Ghana.

Sources

RMG website on February 14 2006.