Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Business of Hunger, The

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Summary

"Poverty cannot be removed by providing the poor with mobile phones and
knowledge-kiosks whereas hunger cannot be fought by setting up a nationwide
network of 'e-Choupals'. If we are honest in fighting hunger and squalor, let us
begin by making an effort where it is needed."



In this article, Sharma argues that the current agricultural and technological development priorities of the Indian government
are not adequately serving the interests of the large Indian populations who are
living in poverty.
He points to large grain stores that were sold as exports in 2002-2003 while Indian citizens went
hungry. He describes starving families and farmers who turn to suicide, while the government focuses on developing the technology sector. The government's solution to rural poverty, he says, has been an often misguided campaign to to bring
technology to the villages.



These rural ICT schemes, he argues, have often been unrealistic and even questionably
motivated. Farmers, averaging in only 1.47 hectares of land, have been
encouraged to begin electronic trading of their goods. Such an effort, according
to Sharma, is merely "a recipe for the elimination of small and marginal
farmers, forming 80 per cent of the agricultural workforce, and is meant to pave
the way for the smooth entry of the private sector."



Sharma argues that the Indian government's emphasis on, and investment in,
development of information and communication technologies (ICTs) fails to address the more immediate
needs of millions who are hungry in India. He points to people starving in
villages where government ICT schemes have ensured every household has a cell
phone, but have not guaranteed that they have adequate food.





Sharma recognises that jobs have been created by the technology sector,
but points out that the numbers are small in light of the enormous government
investment in this area. The ICT sector has the financing to stand on its own, and Sharma argues that what should be stopped is the "faulty emphasis in promoting the
commercial interests of the hardware manufacturers in the name of creating rural
livelihoods."



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