Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Climate Change in Our World

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This initiative connects Google Earth users around the world so that they can see how climate change could affect the planet and its people over the next century. Launched by the United Kingdom (UK) Prime Minister Gordon in May 2008, Climate Change in Our World is the product of a collaboration between the Department for International Development (DFID), the United Kingdom (UK) Department for Environment (DFID), Food and Rural Affairs (DEFRA), Google, the Environment Agency, the Met Office Hadley Centre, and the British Antarctic Survey.
Communication Strategies

Using information and communication technology (ICT) to explore and disseminate information about climate science, Climate Change in Our World shows global temperatures over the next 100 years, along with stories of how people in some of the world's economically poorest countries are already being affected by changing weather patterns. One official associated with the project commented: "Google Earth maps allow us to see first hand accounts of poor people coming to terms with everything from floods and droughts to melting glaciers. Amidst the massive impact on the world's environment the initiative highlights the personal costs to people least able to withstand the changes." The project includes present-day human impact case studies provided by DFID, as well as examples of possible future climate change impacts.

A key strategy shaping this effort is the collaboration between a bilateral organisation, various governmental branches, non-profit organisations, and a new technology provider (Google Earth Outreach), which supports non-profit organisations that share a commitment to providing community service in areas such as education and culture, environment and science, current affairs, global development, public health, and social services. Through this partnership, non-profit organisations are invited to use Google Earth Free to view and create Keyhole Markup Language (KML files), for posting on their own website or for emailing to partners, donors, volunteers, and beneficiaries.

Specifically, as part of Google Earth Outreach, Google grants "Google Earth Pro" licenses to qualifying organisations. Google Earth Pro has authoring features which allow for geographic information system (GIS) data importation such as .shp and tab files, a movie making module, and a high-resolution printing feature. Also, qualifying organisations can apply for a Google SketchUp Pro grant, which centres around software that can be used to create, share, and present three-dimensional (3-D) models. Those who have access to this software may create Maps using the My Maps Tab, create a personalised map to plan an organisation's events, view videos and starter templates, and/or collaborate with other users related to online maps.

For example, one animation uses climate-science capabilities from the Hadley Centre to show global temperatures throughout the next 100 years under medium projections of greenhouse-gas emissions, along with reports of how people in the UK and in some of the world's economically poorest countries are being affected by changing weather patterns. Visitors to the website are urged to contribute by, for example, submitting stories about "heroes" who have worked to make the lives and jobs of people in information technology (IT) easier by fostering a sense of community. Users can also find information on actions that individuals, communities, businesses, and governments can take to tackle climate change, and highlights work already underway.

Development Issues

Environment, Technology

Partners

DFID, DEFRA, Google, the Environment Agency, the Met Office Hadley Centre, and the British Antarctic Survey.

Sources

DFID e-bulletin: New Vision of Climate Change through Google Earth, May 22 2008; and Climate Change in Our World weblog (blog).

Teaser Image
http://www.comminit.com/files/google-earth.jpg