The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Communication Tool

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The Communication Tool is the channel through which people communicate.

Computing & Internet

Pertaining to use of a computer, the world wide web, or the internet (email). Includes keywords/phrases: computing, internet, computer, computers, dial-up, modem, website, web site, list serve, e-magasine, e-magazine, broadband, digital, websites, web sites, listserves, listserv, list servs.

Film & Video

Pertaining to videotapes, film, movies, Public Service Announcements (PSAs) that play in cinemas prior to movies. Includes keywords/phrases: film, video, films, videos, movie, movies, cinema.

Live Performance

Pertaining to any live event where there is a performer and an audience. Includes keywords/phrases: live performance, theatre, theater, live audience, amphitheatre, performed, puppets, puppetry, playwright, live drama, performance art, circus, live music, concert.

Personal Contact

Pertaining to actual one-on-one, face-to-face contact. Not over the phone or internet, but in person. Includes keywords/phrases: personal contact, workshop, workshops, meeting, meetings.

Printed Materials

Pertaining to anything printed. Includes keywords/phrases: printed material, book, books, newspaper, newspapers, magasine, magazine, magasines, magazines, newsletter, newsletters, pamphlet, pamphlets, billboard, billboards, publication, publications, poetry.

Radio

Pertaining to use of radio, including free-play radios. Includes keywords/phrases: radio, radios, shortwave.

Telephone

Pertaining to the use of telecommunications. Includes keywords/phrases: telephone, telephones, phones, hotline, hotlines.

Television

Of or pertaining to use of television. Includes keywords/phrases: television, televisions.

Visual Arts

Pertaining to the use of art - both two and three dimensional. Includes keywords/phrases: visual arts, painting, mural, murals, paintings, installation art, sculpture, ceramics, pottery, drawing, photo, photos, photograph, photographs, museum, museums, visual art.