Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Conflict Sensitive Journalism

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This handbook for journalists provides a framework for practice in reporting on conflict. Its five sections include: understanding conflict, journalism and conflict, good journalism, conflict-sensitive journalism, and newsroom culture. The initial topics focus on the context for understanding conflict and its causes, both cultural and structural violence, and journalism's roles in reporting. It discusses the power of the media, its influence, the various ways conflict is resolved, alternatives leading to less conflict, and what conflict analysis means for journalists.

It attempts to describe good journalism as including accuracy, impartiality, and responsibility for results that are reliable. The document lists the following as good journalism's roles:
  1. Channelling communication: the two sides speaking to each other through the media.
  2. Educating: exploring each side's struggle to move towards reconciliation.
  3. Confidence-building: reducing suspicion and fear and showing that reconciliation is possible and what local efforts are being made.
  4. Correcting misperceptions of each side and encouraging them to revise their views of each other.
  5. Making "them" human: giving each side names, faces, and voices and describing how the issues affect them.
  6. Identifying underlying interests: asking the tough questions and getting out the real message beyond leaders' interests.
  7. Emotional outlet: allowing both sides to speak their grievances.
  8. Framing the conflict: describing the problem in a way that reduces tension and leads to negotiation..
  9. Face-saving, consensus-building: highlighting efforts of leaders and reaching their constituencies, including refugees and exiles, with that information.
  10. Solution-building: publicising steps of solution-building on a daily basis.
  11. Encouraging a balance of power: fostering negotiations and focusing on a power balance in hearing grievances and seeking solutions.


The handbook provides a checklist for conflict sensitive journalism with examples of what it is and isn't. It elaborates on journalistic choices of language and approaches to description and their effects based on the thinking that: "As journalists, our most powerful tools are the words we use. And the pictures and sounds. We can use our tools to build understanding instead of fears and myths."

Author Ross Howard includes the following specific points:
  • de-emphasise the "two opposing sides," reporting in favour of including voices of all who are affected;
  • avoid quoting the leaders by quoting ordinary people;
  • report on common ground more than division;
  • treat suffering of all sides;
  • avoid inflammatory language like "devastation" and emotional or imprecise words like "massacre"; instead, use the more specific "deliberate killing of innocent, unarmed civilians...";
  • avoid language that takes sides like "terrorist" and substitute what people call themselves;
  • avoid making opinion into fact - use a person's name with their opinion; and
  • don't wait for leaders to suggest solutions - explore peace, put ideas to the leaders, and report their responses.


The section on newsroom culture speaks to the need for professionalism versus patriotism and for reaching the "other side" of any conflict. It includes comparative examples of traditional and conflict sensitive reporting with a "See the difference" analysis section for each. The same format elaborates the topics of prejudice and newsroom diversity with checklists, examples, and analysis.
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24