Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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COP15 Editorial Leader Project

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During the Copenhagen, Denmark, climate change conference (COP15), the global media came together to create an editorial calling on economically rich countries to commit to "deep cuts which will reduce their emissions within a decade". On December 7 2009, 56 newspapers in 45 countries printing the same editorial at the same time - an advocacy initiative spearheaded by The Guardian. Aside from trying to provide a wake-up call about the urgency of the emergency facing us, the editorial carried this message to the politicians and negotiators gathered in Copenhagen: "if all of us who disagree about so much can agree on what must be done, then surely you can too."
Communication Strategies

The text of "Fourteen Days to Seal History's Judgment on this Generation" was drafted by a Guardian team during more than a month of consultations with editors from more than 20 of the papers involved. Alan Rusbridger, editor-in-chief of the Guardian, said: "No individual newspaper editorial could hope to influence the outcome of Copenhagen but I hope the combined voice of 56 major papers speaking in 20 languages will remind the politicians and negotiators gathering there what is at stake and persuade them to rise above the rivalries and inflexibility that have stood in the way of a deal." Within the text itself, collaboration is a core recommended strategy: "Climate change has been caused over centuries, has consequences that will endure for all time and our prospects of taming it will be determined in the next 14 days. We call on the representatives of the 192 countries gathered in Copenhagen not to hesitate, not to fall into dispute, not to blame each other but to seize opportunity from the greatest modern failure of politics."

Like the Guardian, most of the participating newspapers featured the editorial on their front page. (The editorial is free to reproduce under Creative Commons.) The text also ran on several high-profile blogs and sites on the Guardian Environment Network.

This initiative sought to invite participation. The Guardian asked readers to write their own versions of the editorial, 5 of which were published online here.

Development Issues

Environment.

Key Points

According to organisers, "Climate change poses a particular challenge to journalists....[H]ow do we reflect the scale and urgency of the issue in the normal register of journalism?....At the Guardian, we have tried to answer the challenge by covering the story in ever greater depth, devoting more space and resources - six specialist reporters - as well as a dedicated environment website. But this approach has its dangers too:...So intense has been the blizzard of climate change coverage in the months leading up to the Copenhagen summit that at times even the most shocking stories have barely cut through the white noise."

In the words of the Guardian's Ian Katz: "Given that newspapers are inherently rivalrous, proud and disputatious, viewing the world through very different national and political prisms, the prospect of getting a sizeable cross-section of them to sign up to a single text on such a momentous and divisive issue seemed like a long shot....Of course, getting papers to agree in principle was the easy bit. The trickier job would be producing a text that everyone could sign up to. After a series of discussions with scientists and other experts, we circulated a skeleton argument to the group of papers who had signed up early, and the comments that came pouring back quickly offered a taste of what the real Copenhagen negotiations must be like....Some thought the editorial's assessment of the consequences of inaction was too gloomy; some not gloomy enough. The text went through two more drafts, as our leader writers Tom Clark and Julian Glover sought to reflect each partner's requests without alienating another..."

Sources

World Association for Christian Communication (WACC) News Alert, December 7 2009; "Global Media Unite over Copenhagen Climate Change Conference Editorial", The Guardian, December 7 2009, by Adam Vaughan; "How the Climate Change Global Editorial Project Came about", The Guardian, December 6 2009, by Ian Katz.

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