Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Democracy and Governance Programme

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In March 1997, the Johns Hopkins University Population Communication Services (JHU/PCS) began working with 16 predominantly women’s Nigerian non-governmental organisations (NGOs) to implement the first phase of the Democracy and Governance (D&G) Project. Their aim was to address issues related to women’s political empowerment, fundamental human rights, civic responsibility, and democratic participation. The overall goal of the project, which was funded by the U.S. Agency for International Development (USAID), was to increase the participation of women and other marginalised groups in political discourse in Nigeria during a time of political instability. Organisers and participating NGOs hoped that empowering women to participate in community, local, regional, and national governance would increase the likelihood that issues affecting women, such as clean water, access to health care, and promulgation and enforcement of gender-balanced laws, would be adequately addressed.
Communication Strategies

This awareness-building and advocacy project focused on spurring the knowledge, participation, and action of Nigerian women in support of their fundamental human rights, including their right to participate in civic life at local, state, and national levels. Core communication strategies included:

  • Networking and coalition building among both established and nascent D&G NGO
    community and women’s community mobilisation organisations;
  • Strengthening advocacy, communication, and lobbying skills of D&G NGOs and women’s
    community mobilisation organisations;
  • Strengthening organisational leadership, internal governance and accountability of D&G NGOs, with special attention to democratic processes;
  • Capacity building of the selected D&G NGOs, women’s groups and community mobilisation organizations;
  • Increasing community involvement in decision making in the civil, political, and governance process;
  • Creating awareness among, and educating women about, political issues;
  • Empowering women through gender sensitisation; and
  • Documenting and disseminating information on democratic participation and fundamental
    human rights.


To support these strategies, the following media and materials were produced and NGO information,
education and communication (IEC) activities were created to inform and mobilise their membership:

  • Standardised IEC resource kits were developed and distributed to the NGOs. The kits contained information booklets about democracy, a how-to booklet on communication and advocacy, and a trainer’s guide on empowering women. These
    materials were used to educate the NGO members in democratic principles and to train them in advocacy and consciousness-raising skills.
  • Other resource and support materials such as posters, leaflets and pamphlets and promotional materials (including stickers, scarves, cups, T-shirts and other novelty items) were produced by Nigerian women’s groups.
  • NGO-specific activities were held, and included cultural activities with D&G themes, radio and television broadcasts, live drama performances, capacity-building seminars and workshops, advocacy visits to sensitise community leaders to gender issues, and community mobilisation activities such as rallies, meetings, and carnivals.


The media strategy behind JHU/PCS’s effort was based on a partnership with the Nigeria Association of Women Journalists (NAWOJ). JHU/PCS worked with NAWOJ in 6 states (Enugu, Kano, Katsina, Kebbi, Lagos and Oyo) to promote women’s democratic activities and to advocate on behalf of women. Working with NAWOJ, JHU/PCS trained NGO leaders and female politicians to work with the media to ensure adequate coverage and visibility. NAWOJ served as a link and outlet among the D&G NGOs by writing articles about their activities. The purpose of this media advocacy component of the project was to encourage media support for women’s political participation, to increase the coverage of women’s empowerment issues, to improve the portrayal of women’s issues in the media, and to provide greater visibility for women taking up political roles.

Development Issues

Women, Human Rights, Civic Responsibility, Democratic Participation.

Key Points

This work was first phase of a multiphase project which included an evaluation design that sought to quantify project impact at 3 different levels: NGO membership level, NGO institution level, and community level. Impact was assessed through a quasi-experimental design involving the measurement of indicators such as knowledge, perception, and action towards the issues before and after the intervention.

Partners

Johns Hopkins University Population Communication Services (JHU/PCS), United States Agency for International Development (USAID).

Sources

Building Partnerships in Governance - Nigeria Democracy and Governance Project Phase 1 Draft. Evaluation Report. Johns Hopkins University Population Communication Services, September 3 1998; and Building Partnerships in Governance: Nigeria Democracy and Governance Project - Evaluation Report,
Phase 1 [PDF]
, by Stella O. Babalola, Karungari Kiragu, Catherine M. Sagui, J.K.T. Ajiboye, and Ibiba Chidi, March 2000.