Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Film: The Take

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"The Take" is a documentary film that explores the grassroots cooperative movement in Argentina, raising basic questions about globalisation - economics, government, and human rights. It examines the trials and hopes of Argentine workers who fight to reopen their factories as worker-run businesses. Screened across Canada beginning in October 2004, the film is part of a larger, global campaign centered on the use of online resources designed to inspire discussion and action around the issues and questions raised by the documentary.
Communication Strategies
Here is a summary of the film, provided by organisers: "In the wake of Argentina's spectacular economic collapse in 2001, Latin America's most prosperous middle class finds itself in a ghost town of abandoned factories and mass unemployment. In suburban Buenos Aires, thirty unemployed auto-parts workers walk into their idle factory, roll out sleeping mats and refuse to leave. All they want is to re-start the silent machines. But this simple act - the take - has the power to turn the globalization debate on its head. Director/producer Avi Lewis (Counterspin) and writer/producer and renowned author Naomi Klein (No Logo) take viewers inside the lives of ordinary visionaries, as they reclaim their work, their dignity and their democracy."

Various benefit screenings of the film were scheduled throughout Canada in October and November 2004; the filmmakers themselves (Lewis and Klein) appeared following many of these screenings - at such venues as "fair trade" coffee shops - for continued discussion. These screenings were benefits for local (Canada-based) non-government organisations (NGOs), unions, and the like.

An email campaign was designed to encourage citizens in North America to organise and promote their own community-based Take-related events (e.g., gathering groups to see the film together and talk about it afterwards). To foster these actions, a Grassroots Toolkit for Action is offered. The Toolkit, which includes posters, flyers, grassroots reading materials (e.g., a set of discussion questions based on the film), and photos for download, is designed "to help you organize events that promote the issues raised in the film & encourage discourse & action in your community!" Organisers also indicate, "If you're an expert on worker rights, cooperatives, or economic alternatives or know of someone who is, why not organize a formal panel discussion or forum after one of the screenings in a nearby location? Pass out flyers at the theatre, encourage movie-goers to get involved & find out more information." Citizens are encouraged to sign up as volunteers (click here) to encourage others to "Occupy. Resist. Produce. See This Film."

Those interested in the issues raised in The Take, but not living in North America, may view the trailer and access other materials on The Take website. Offered here is a timeline of the movement in Argentina, as well as other facts and links that provide background for The Take. A section of the website called "The Journal" includes such entries as "Workers' Premiere in Argentina - Brukman Suit Factory", described as "An emotional account of the first screening of the film for the workers".
Development Issues
Rights, Economic Development, Globalisation.
Key Points
As of September 2005, The Take website is in the process of being enhanced to offer descriptions of, and stimulation for, more grassroots-related activities worldwide. The filmmakers are working with Good Company Communications on this new site, and Good Company now has the DVD on sale at their webstore. It is currently only available in Canada but will be available in the United States soon. Good Company is trying to build both an opt-in grassroots network and a destination for activists to buy films on DVD and, in so doing, support the grassroots work they are undertaking - on behalf of The Take and other films.
Partners

Produced by Barna-Alper Inc. and Klein Lewis Productions, in co-production with the National Film Board of Canada and in association with the Canadian Broadcasting Corporation.

Sources

Email posting sent from "The Take" to The Communication Initiative on October 18 2004; The Take website; and email from Katherine Dodds to The Communication Initiative on September 17 2005.