Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Gender and Immunization Demand Checklist

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"Identify role models and positive social norms around vaccines (e.g., female health workers who are vaccinated or fathers who accompany their wives and children to the vaccine centre)..."

From the United Nations Children's Fund (UNICEF), this checklist aims to guide country offices on key gender considerations as they plan, implement, monitor, and evaluate gender-responsive or transformative demand interventions for immunisation. It provides a broad list of considerations so planners can select those actions that are relevant or feasible in their contexts.

The checklist draws on the five steps of the programme planning cycle and includes an understanding of gender barriers as well as opportunities for transformative change at every step:

  1. Analyse the situation: Ensure that gender-based differences are included in your analysis, and consider the normative drivers and root causes of gender-related issues.
  2. Design and plan: Consider gender norms, roles, and barriers in access and control of resources when planning the intervention, and articulate explicit gender results. Identify appropriate communication and community engagement platforms, and ensure that men, allies, and norm enforcers are part of the change process.
  3. Engage and communicate: Engage with individuals, families, role models, influencers, and community leaders using gender-transformative approaches to promote social change and equality. Avoid stereotypes, and include aspirational and transformative messages.
  4. Implement: Monitor the implementation of the programme, assessing and adapting for disparities in reach and participation. Aim to achieve programmatic goals while also shifting power dynamics.
  5. Evaluate: Measure for gender-specific changes in knowledge, attitudes, and practices (KAP), and include measures for equality and empowerment, changes in decision-making, sharing of household responsibilities, domestic violence, and women's status.

The checklist includes suggested actions, and it is not expected that every immunisation demand intervention will incorporate all the dimensions. UNICEF notes that several points may need to be carried out across all steps - for example, participatory approaches or gender analysis should inform the entire programme cycle.

Publication Date
Languages

English; French; Spanish

Number of Pages

8

Source

Emails to The Communication Initiative from Deepa Risal Pokharel on October 18 2022 and from Amelia Rui Cao on March 15 2023 and April 6 2023; and Vaccination Demand Hub, October 27 2022. Image credit: © UNICEF/UN0632384/Mario Lemos