Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Impact Data - Female Condom Campaign

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This study examined the role of the female condom as a method of protection against HIV/AIDS and other sexually transmitted infections (STIs) among female sex workers in Campinas, Brazil. Women received increased access to the product and information about it through an educational and social marketing intervention that included theatrical street performances, discussions and training, and a cellular telephone "help line".

Methodologies
Researchers collected data from samples of female sex workers in 4 different socioeconomic settings at baseline (n=211) and follow-up (n=216). They also conducted in-depth interviews with 20 women who participated in the final survey.
Practices
At baseline, 17% of the sex workers reported ever using the female condom. This climbed to 51% of those interviewed in the final survey (p < .001). However, only 35% of the final survey respondents who had ever used the female condom claimed to be current users; major complaints were difficulty of insertion and aesthetics. Less than a fourth of users actually bought a female condom (most women reported using condoms they received for free). All of the women who purchased the female condom were willing to pay at most US$1.32 for each one; only 40% would be willing to pay when the hypothetical price rose to US$1.70. (The price of a male condom at the time of the study was US$0.22).

Furthermore, the intervention did not affect male condom use with new clients. About 97% of women in both the pre- and post-intervention samples reported that they always used a male condom with a new or occasional client. There was a significant decrease in consistent condom use with intimate partners: 53% of the pre-intervention sample who had a boyfriend or spouse always used a male condom compared with 37% of the post-intervention sample (p < 0.01).

In addition, reported levels of protected sex did not improve. When asked about protected vaginal sex in the previous 2 weeks, 83% of the women in the baseline survey said they always used either a male or female condom with all of their partners. In the final survey, only 69% said they always used protection (p < .001).

Organisers site several reasons for this lack of impact: "First, there were fewer than expected female condom promotional activities conducted by the social marketing organization at the study sites. Second, during the project period there was a severe downturn in the economy that likely affected sex workers' ability to buy female condoms, which sold for more than six times the price of a male condom. A third reason may be that as a result of increased rapport between the researchers and the study population at the time of the final survey, there may have been a greater willingness to answer questions about protected sex more honestly, which resulted in a lower figure compared to the baseline survey."
Attitudes
Sex workers noted a number of benefits associated with use of the female condom. One street-based sex worker said, "I go to the bathroom and insert the female condom without him noticing it. And I do not lose money and at the same time I protect myself."
Other Impacts
Findings from the final survey show that 72% of women who used a female condom within the last 6 months reported using one with a regular client, compared to 14% who used the female condom with a client they didn't know well or did not know at all. 35% said they used a female condom with a boyfriend. Some sex workers mentioned that they felt more comfortable using it with someone they trust rather than with a stranger.

Researchers found that practice increases sex workers' comfort with the female condom.