Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Interim Pre-pandemic Planning Guidance

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Subtitle
Community Strategy for Pandemic Influenza Mitigation in the United States
SummaryText
Written as an interdepartmental United States (US) government effort on interim planning guidance for the public, this document presents a group of non-pharmaceutical (e.g., social distancing, quarantine, etc.) interventions focused on harm reduction in the event of an influenza pandemic.

From the executive summary:
"Communities, individuals and families, employers, schools, and other organisations will be asked to plan for the use of these interventions to help limit the spread of a pandemic, prevent disease and death, lessen the impact on the economy, and keep society functioning. This interim guidance introduces a Pandemic Severity Index to characterise the severity of a pandemic, provides planning recommendations for specific interventions that communities may use for a given level of pandemic severity, and suggests when these measures should be started and how long they should be used... This guidance will be updated as new information becomes available that better defines the epidemiology of influenza transmission, the effectiveness of control measures, and the social, ethical, economic, and logistical costs of mitigation strategies. Over time, exercises at the local, State, regional, and Federal level will help define the feasibility of these recommendations and ways to overcome barriers to successful implementation."
The document introduces a "Pandemic Severity Index" in which the case fatality ratio (the proportion of deaths among clinically ill persons) serves as the critical driver for categorising the severity of a pandemic. It then gives a pandemic mitigation framework that is "based upon an early, targeted, layered application of multiple partially effective nonpharmaceutical measures." These measures include:

  • Isolation and treatment with influenza antiviral medications.
  • Voluntary home quarantine of members of households with confirmed or probable influenza cases.
  • Dismissal of students from school and social activities.
  • Use of social distancing measures to reduce contact between adults in the community and workplace.

Chapters include:

  1. Executive Summary
  2. Introduction
  3. Rationale for Proposed Nonpharmaceutical Interventions.
  4. Pre-pandemic Planning: the Pandemic Severity Index.
  5. Use of Nonpharmaceutical Interventions by Severity Category.
  6. Triggers for Initiating Use of Nonpharmaceutical Interventions.
  7. Duration of Implementation of Nonpharmaceutical Interventions.
  8. Critical Issues for the Use of Nonpharmaceutical Interventions.
  9. Assessment of the Public on Feasibility of Implementation and Adherence.
  10. Planning to Minimize Consequences of Community Mitigation Strategy.
  11. Testing and Exercising Community Mitigation Interventions.
  12. Research Needs.
  13. Conclusions.
  14. References.
  15. Appendices.
Publication Date
Number of Pages

108

Source

Interim Pre-pandemic Planning Guidance, accessed on November 6 2007.