Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Medical Advocacy Mural Project

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This art advocacy project centres around a series of murals created by a medical rights activist in the city of Washington, DC, United States (US). Intended to spark dialogue and debate, the murals call for a Freedom of Information Act in the American medical system, depict the need for clarity and transparency in medical records, and urge reform for uniform health insurance coverage. A blog details the meanings and location of the artwork, and provides ideas and impetus for advocacy.
Communication Strategies

Regina Holliday's work emerges from the artist's own experience: her 39-year-old husband was diagnosed with metastatic kidney cancer on March 27 2009 and died of the disease on June 17 2009. She contends that he probably had the disease for years, but could not afford the tests that would have explained his symptoms. (As a couple, the Hollidays reportedly worked 5 jobs for years and yet were unable to afford health insurance). What emerged from her experience is public artwork, such as a 20ft (6m)-high mural showing her husband on his deathbed, designed to draw attention to what the artist perceives as the failings of the American health system. Another mural, called "73 cents", references how much a person pays per page for his or her medical record in the state of Maryland (which is adjacent to the District of Columbia, where Holliday's murals are on display).

Holliday's art advocacy strategy is reflected in these words from the Medical Advocacy Project blog: "I am painting because it is the best way I know that can make a difference. I will paint our sorrow on a wall for all to see. It is hard to look away. It makes you think. It makes you question. The scariest thing to the status-quo is an electorate that is thinking and asking questions. I am as grassroots as it comes. There is just me on a 20 foot ladder donated by my church. I am using paint brushes I have had for 17 years. I am applying acrylic paint (paid for by donations of friends and strangers) on a wall donated by a gas station."

Based on the very public nature of her work, Holliday's message has garnered attention, not only in the US but beyond. As she writes in her blog: "I once said this would be a brush stroke heard around the world. I did not know how true those words would be....I have received emails from an international audience asking questions about health reform. This problem resounds around the globe. I found out that it costs approx. 88 cents to get your medical record in Germany. Lack of access to records appears to be an international problem. This week many lovely people came by to see the mural....They came to see the mural in person after hearing about it on TV. I asked them to spread the word. Please tell everyone you know about the need for health care reform. If we all act as a positive voice supporting reform, our harmony will drown out the discordant sound of the detractors. There are many aspects to health care reform. If we engage in civil dialogue, we will find common ground."

Development Issues

Rights.

Sources

"In a Plea for Health Reform, a Widow Picks Up Her Paintbrushes", by Dana Milbank, Washington Post, August 6 2009; and Medical Advocacy Project blog, accessed on September 25 2009.

Teaser Image
http://www.comminit.com/files/Examiner_ReginaHolliday_73Cents_1.jpg