Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Memory Work: Which Way Now?

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Healthlink Worldwide

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Summary

This 4-page learning paper, published by Healthlink Worldwide, considers how memory work makes a difference in people's lives in the context of HIV and AIDS, how issues around sustaining and scaling up the approach are important to its continuation, and why, even with increased access to anti-retroviral treatment, it is still crucial to continue memory work. According to the paper, memory work is critically important in the fight against HIV and AIDS at community level in several African countries. Healthlink Worldwide claims that hundreds of families are benefiting from the approach, with parents finding the ability to disclose their status, seek out care and support, and prepare for their children's future.

The paper defines memory work as a psychosocial intervention for families affected by HIV/AIDS that promotes open communication in a safe environment and allows people to become confident enough to disclose their status to family and other community members. Tools used in the approach include a memory book or box where family history, wills, and succession plans are written down and kept for children. Key elements emerging from the interventions include: communication skills, child development and parenting, disclosing HIV status, coping with emotions such as loss and bereavement, planning for the future, and legal support.

The paper looks at how organisations can make memory work sustainable. This involves: integrating it into other programmatic approaches, training staff in implementing the approach, and advocating its importance to donors. The paper also includes recommendations for scaling up the approach, such as: training more beneficiaries in communities to implement it, incorporating more training to strengthen vocational skills, building capacity of small non-governmental organisations and community-based organisations to use it, conducting advocacy around the approach at the national level, and including income generating activities to widen the scope of support.

The report also looks at key challenges to implementing memory work and ways to support organisations that want to use the approach. It identifies these main areas for support: advocacy, training, and capacity building.

The paper concludes by discussing future directions for memory work and identifies 4 main themes:

  1. Advocacy: This includes advocacy in the community, as well as the national and international level so that memory work is recognised, supported, and implemented.
  2. Scaling up children's participation: The paper identifies a number of activities to further involve children and integrate sexual and reproductive health in memory work. Developing the approach for specific populations, such as very young children or internally displaced people, are also possibilities.
  3. Mainstreaming: According to the paper, mainstreaming is seen as a way to maintain and increase the effectiveness of memory work.
  4. Income-generating activities: Incorporating such activities is seen as a means to address both livelihood and psychosocial aspects, thus providing a more holistic response.
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