Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Miombo Environmental Evening Education (3E)

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The Miombo Environmental Evening Education (3E) is a project of the World Wildlife Foundation (WWF) Southern Africa Regional Programme Office (SARPO), supported by the founder of M magazine through WWF Sweden, to encourage communities (especially schoolchildren and female adults) in the Bangweulu basin in Northern Eastern Zambia to take responsibility for conservation and restoration of the environment. The project seeks to popularise environmental issues through mobile film shows and participatory social learning in schools and communities.
Communication Strategies

According to WWF Southern Africa Regional Programme Office (SARPO), the project was initiated after it was realised that there was a lack of environmental awareness in the region. The project has three objectives:

  • to popularise environmental issues through participatory social learning;
  • to use an Environmental Mobile Unit (EMU) to provide environmental awareness; and
  • to capitalise on experiences and lessons learned to inform and influence environmental management and decision making processes.

The project centres around an EMU, created by mounting a generator, DVD/VCR combo player, and LCD projector and screen on a Land Cruiser vehicle. The unit visits 46 schools, as well as community centres, in the region on a roster-basis to show environmental videos, distribute relevant literature, and conduct discussions.

The shows are particularly designed for school-going children, youth, teachers, and female adults. Most of the video shows are locally generated and focus on local environmental issues affecting the Bangweulu basin, such as deforestation, wildlife poaching, and inappropriate fishing methods. The shows also highlight sustainable natural resource use options being promoted by the project in the area. These include bee keeping, fish farming, and conservation agriculture. The shows provide clips on the importance of education in order to generate a culture of appreciating the value of education in both children and parents. Each show takes about 40 minutes, followed by a question and answer session where participants share lessons learnt.

The 46 schools visited by the mobile unit have also formed conservation clubs that act as a platform for sharing knowledge and teaching school children and their families about the importance of natural resource conservation. The clubs are registered with the Wildlife and Environment Conservation Society of Zambia which gives the clubs environmental teacher's handbooks, magazines, and posters on a quarterly basis.

According to the organisers, this approach has not only resulted in increased awareness, but also sharing of experiences between and among schools and their neighbouring communities. They also say that this initiative has inspired more players to become involved in spreading messages of conservation and restoration among communities using tools such as drama, video shows, and nature gardens in government and community schools.

Development Issues

Environment, Natural Resource Management

Key Points

According to SARPO, lack of environmental education results in citizens taking natural resources for granted and expecting such resources to avail themselves for exploitation whenever the need arises. This contributes to the destruction of natural resources for immediate gain and a lack of appreciation for their importance in national economies and to sustainable livelihoods.

SARPO claims that the shows have generally been appreciated by both children and adults, as they are considered educative in as far as the conservation of natural resources is concerned. Participants also view environmental shows as a motivator for children to attend school and the parents to send their children to school. According to SARPO, this is important, considering that most children in the area do not attend school because the boys engage in other livelihood activities, such as fishing, and the girls are forced into early marriages. Organisers hope that, through the project, the people of the Bangweulu basin will gain a deeper understanding of how their individual and collective actions affect the environment and will feel equipt with skills for better and informed decision making.

Partners

World Wildlife Foundation (WWF) Southern Africa Regional Programme Office (SARPO)

Sources

WWF website on August 27 2009.