Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Prevention of Mother-to-Child Transmission in Ukraine

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The Program for Appropriate Technology in Health (PATH) is drawing on training, community outreach, and information, education, and communication (IEC) materials to address mother-to-child transmission (MTCT) of HIV/AIDS in Ukraine. PATH and its partners are working to strengthen the capacity of those in the Odesa, Mykolayiv, Sevastopol, Simferopol, Feodesiya, and Yalta cities to integrate prevention of mother-to-child transmission (PMTCT) interventions into maternal and child health services, and to increase women's access to and use of these interventions.
Communication Strategies

This initiative draws on face-to-face communication, as well as printed materials, to improve providers' skills in counselling (including voluntary counselling and testing, or VCT) and interpersonal communication and to educate HIV-positive and -negative women and their partners. Social mobilisation is another key strategy, reflected by activities to strengthen community-based support for PMTCT and to combat HIV-related stigma. Underpinning all aspects of the project is an effort to ensure the participation of people living with HIV and AIDS.

Specifically, the project was shaped by a participatory research process. PATH began by administering a knowledge, attitudes, and practices (KAP) survey to 517 obstetrician-gynaecologists and midwives in southern Ukraine. (The report revealed major gaps in providers' knowledge of HIV/AIDS and PMTCT). The team also conducted focus group discussions (FGDs) with 27 HIV-positive mothers who had delivered babies in the previous 2 years. (These women reported that HIV-related stigma and discrimination were widespread, particularly at women consultations and maternity homes; that VCT was unavailable or limited at antenatal care clinics and maternity homes; and that providers frequently violated confidentiality.)

Based on this research, organisers designed training sessions emphasising VCT as a key entry point to prevention information and personal risk assessment; these sessions are being offered to chief doctors, department heads, obstetrician/gynaecologists, and midwives. Partner organisations participate in the trainings, presenting their own initiatives for VCT and supportive counselling. The project is also providing technical assistance for a VCT supervision system, and is strengthening facility capacity to integrate PMTCT into maternal and child health services. In addition, the team has developed a training curriculum that is being incorporated into medical education at various local institutions.

Based on the belief that community-based psychosocial support is important for HIV-positive individuals, PATH is working to increase the availability, accessibility, and use of community-based support groups for HIV-positive pregnant women and mothers. For instance, the team is establishing self-sustaining peer-support programmes that offer newly diagnosed women counselling and support. Through collaboration with the leaders of these groups and with local partners, PATH developed (following pre-testing) various materials and messages for outreach to vulnerable women, especially sex workers and injection drug users. The team has also designed and produced a brochure for pregnant women explaining the benefits of VCT and highlighting their right to this service.

Development Issues

HIV/AIDS, Children, Women.

Key Points

PATH indicates that, in 2004, there were nearly 2,300 cases of MTCT in the Ukraine, reflecting an increase of 25% over the previous year. Women there now account for about 40% of known HIV infections. In 2004, the rate of HIV transmission from mothers to infants was estimated to be 8.4%.

Partners

Ukraine Ministry of Health; regional health care departments; HIV/AIDS centres; Alternative in Odesa; Coalition of HIV Service Organizations in Crimea; Unitus in Mykolayiv; Centre for Women's Initiatives in Sevastopol; New Social Technologies in Yalta; AIHA; JSI; Médecins Sans Frontières; AIDS Foundation East-West. Funding provided by the United States Agency for International Development (USAID).

Sources

Directions in Global Health [PDF] (Volume 3, Issue 2, Aug 2006, pps. 2-3).