The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Prime Time Summit - USA

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Population Communications International, with the Producers Guild of America, Caucus of Producers, Writers and Directors and Writers Guild of America, will hold the first Prime Time Summit on June 4th and 5th for the writers and producers of all US prime time television programmes which will be aired this fall on 6 television networks.
Communication Strategies

The purpose of the summit is to present social issues to the creative community and make them aware of how vitally important their contributions are, and can be, in dealing with these and other issues. Issues to be addressed include:violence against women, teenage sexuality (with an emphasis on the role of the young male), and emerging diseases (especially old ones with newly resistant strains of bacteria and virus).
Development Issues

Women, youth, education, health and nutrition
Key Points

Participation is by invitation and is designed to assemble those in the prime time community who shape the story lines and characterizations which can influence attitudes and change behaviour. Keynote for the conference is Dr. David Satcher, US Surgeon General and Assistant Secretary for Health. Principle presenters are Bonnie Campbell, Director of the Division for Violence Against Women for the Department of Justice, and Dr. Mark Rosenberg, Director of the Center for Disease Control and Prevention's (CDC) National Center for Injury Prevention.
Sources

Letter from PCI to The Communication Initiative.