Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Puppet Theatre to Explore Voter Awareness

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In 2000, Small World Theatre (SWT) collaborated with Tanzanian performers to find out what prevents people, particularly women in economically poor communities, from participating in elections by voting and standing as candidates.
Communication Strategies

The project used drama - participatory theatre - as a research tool. The main focus was on uncovering attitudes and constraints to women's participation in the democratic process in the light of the upcoming (October 2000) multi-party election (the first multiparty election was in 1995). SWT collaborated with Tanzanian performers from local street theatre groups using participaory theatre and research methodology in low-income communities to gather information, process it through drama techniques, and replay it to the communities in performances aiming to stimulate further discussion to feed into the process.

In addition to drumming and singing, the performance featured characters created by the community through the research process; these characters told stories that the people were thought to be able to relate to - such that they could be entertained while also learning crucial information and being stimulated to take action. For instance, a larger-than-life puppet figure, "Bwana Democracia", chaired "the proceedings" and provided factual information such as who is eligible, how and where to register, and so on. As the large puppet head was revealed, the actors arms in the puppet's sleeves started to animate and his voice booms out, those of voting age heard how Mr Democracy is weak and has come to find out why the people of Kunduchi and Mbagala are not interested in voting, since he is only strong when people participate. Life-sized puppets of women were used in a second stage of the research. They functioned as intermediaries through which groups of people from the communities collaboratively created narrative and discussed the realities of women's lives. This formed the basis from which to build performances which actors replayed to larger audiences in those communities.

Development Issues

Political Development, Democracy, Women, Rights.

Key Points

According to SWT, audiences joined in, argued with the characters and each other, and explored the nature of democracy. Audience members expressed sentiments like "this is a new thing for us, no one came to find out what we think before, I hope this will be the future."

A video (pal or Mini DV format) of this work is now available; please see contact information below to request further details.

Partners

British Council Tanzania funded the project which was also partnered by Tanzanian Gender Network Programme (TGNP) and the Tanzanian Women's Media Association (TAMWA). Members of Small World Theatre wer part of the training team. The performers came from Simba, Lighters, Hesa and Kisamu Bantu theatre groups.

Sources

Creative Exchange Bulletin, August 31 2000; email from Ann Shrosbee to The Communication Initiative; and Small World Theatre website.