Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Radio Apac

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Launched in October 1999, Radio Apac 92.9 FM is a community radio station broadcasting in northern Uganda that works to sensitise and educate residents of Apac about HIV/AIDS and other issues of importance to the community. Radio Apac was implemented by a partnership of the Commonwealth of Learning, an Apac-based non-governmental organisation (NGO) called Apac Sustainable Development Initiatives (ASDI), and members of the Apac community. Together they hope to improve the way and speed via which community members access and share information, as well as to improve the livelihood of Apac's people through participatory initiatives that are inspired by its broadcasts. Specific objectives include:

  • To support the community and stimulate rural development by facilitating access to information.
  • To stimulate and create capacity-building within the community by providing access to local, national, and international information services and resources.
  • To import skills in information searching including the use of modern information technologies.
  • To generate, record, broadcast, and store local information and knowledge from resources available to the community.
  • To conduct relevant training for building entrepreneurial skills of the women and youth in the community.
Communication Strategies

Radio Apac designs, develops, and markets media services and messages for the community of Apac. The station engages the participation of the community in the production of the programmes, in part by holding research workshops to identify the broadcast information needs of communities. In an effort to reach as many community members as possible, Radio Apac broadcasts in English and Luo (Lango). Its programmes are bilingual, multi-cultural, and multi-ethnic, and aim to respond to the social and cultural needs of minority groups. Furthermore, the station recognises women producers and other minorities in the overall production of its programmes.

 

The initial broadcast of the station was over a 40-km radius for the Apac community. With the extension broadcast services, the coverage now includes Apac, Lira, Gulu, Kitgum, Kaberamaido, Kumi, Soroti, Masindi, and parts of Nakasongola. Initial programming was educational - including distance education for primary and secondary schools, adult literacy programmes, health education, nutrition based on traditional foods, AIDS awareness, and farming practices. Programming has expanded to include agriculture, health, women and youth, environment, business, vocational training programmes, and governance. Also, Radio Apac broadcasts programmes provided by Voice Of America (VOA).

 

Radio Apac also operates a multimedia centre to serve the communities of Apac. It includes a public cellular phone booth, fax services, video recording and editing, audio recording and editing, word processing services, desktop publishing services, and internet access.

Development Issues

Health, HIV/AIDS, Agriculture, Education, Women, Youth, Economic Development, Democratisation, Good Governance.

Key Points

Organisers explain that radio as a communication technology has enormous potential for community education in Apac and Northern Uganda because there is no need to set up telecommunication infrastructure and power cabling in order to access users, which is important considering the very limited infrastructure available in Apac. Many members of the community already posses radio receivers and are thus readily able to access the radio service.

Partners

National Association of Broadcasters Uganda, Community Multimedia Center Network, World Association of Community Radio Broadcasters, AMARC Africa.

Sources

Email from Jack Otim to Soul Beat Africa on March 1 2005; Radio Apac website, June 19 2006 and January 30 2009; and email from Jimmy Okello to The Communication Initiative on January 30 2009.

Comments

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Submitted by Anonymous (not verified) on Fri, 01/30/2009 - 12:26 Permalink

Great work you are doing promoting developineg countries media

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Submitted by Anonymous (not verified) on Sun, 09/06/2009 - 01:13 Permalink

Radio Apacis a community radio station that broadcasts educational & developmental programmes and entertainment to the community. Radio Apac was ..

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