Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Stop Stock-outs

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Launched in February/March 2009, this campaign is a call to action for African governments to meet their obligations to provide essential medicines by increasing the national budgetary allocation for the purchase of these medicines and by ensuring efficiency and transparency in the procurement, supply, and distribution of medicines. "Stop Stock-outs" is an initiative of Health Action International (HAI) Africa, Oxfam, the Open Society Institute (OSI) and a number of African partners - who together will be working in Kenya, Malawi, Madagascar, Uganda, and Zambia.
Communication Strategies

This advocacy campaign uses in-person events and information and communication technology (ICT) to demand action to eliminate "stock-outs", the term used when a pharmacy (in a medical store or health facility) temporarily has no medicine on the shelf. "Stop the Stock-outs" is calling on governments and health departments to end stock-outs now by: providing financial and operational autonomy to the national medicines procurement and supply agency; ensuring that civil society is represented on the board of this agency; ending corruption in the medicine supply chain to stop theft and diversion of essential medicines; providing a dedicated budget line for essential medicines; living up to commitments to spend 15% of national budgets on health care; and providing free essential medicines at all public health institutions.

 

Much of the emphasis of the campaign is on transparency and accountability in the supply chain, facilitated by ensuring that district health management teams are participatory and that monitoring of availability (and price) of medicines at health facilities is carried out. Having and sharing information about the duration which the medicine is off the shelves can - it is thought - fuel advocacy for 100% availability of essential medicines.

 

In addition to face-to-face exchanges that will be held throughout Stop Stock-outs, the interactive campaign website is a place where advocacy can be sparked and sustained. It carries regular features and updates on the campaign and its events, features case studies from members of the campaign community, hosts regular discussions on issues surrounding the campaign for essential medicines for all, disseminates the campaign statement, and includes a resource centre with downloadable materials to support spin-off activities.

Development Issues

Health, Rights.

Key Points

"Access to essential medicines is a human right and a cornerstone of an effective primary health care system." - Stop Stock-outs

WHO defines essential medicines as "those that satisfy the priority health care needs of the population....Essential medicines are intended to be available within the context of functioning health systems at all times, in adequate amounts, in the appropriate dosage forms, with assured quality, and at a price the individual and the community can afford." At the World Health Assembly in 1977, governments made a commitment to ensure these essential medicines are available in public health facilities. Yet organisers say that today, over 30 years later, public health facilities in Africa have in stock only about half of a core set of medicines used to treat common diseases such as malaria, pneumonia, diarrhoea, HIV, tuberculosis (TB), diabetes, and hypertension – all of which are among the highest causes of death in Africa. Stock-outs disproportionately affect the poor, and this is exacerbated in rural areas.

Partners

HAI Africa, Oxfam, and OSI. Country Partners: Kenya: Kenya Access Treatment Movement (KATAM), Kenya Hospices and Palliative Care Association (KEPHCA), Ecumenical Pharmaceutical Network (EPN), Consumer Information Network (CIN) – Kenya. Malawi: Malawi Health Equity Network (MHEN). Madagascar: Sambatra Izay Salama (SISAL). Uganda: Coalition for Health Promotion and Social Development (HEPS), National Forum of PLHA Networks in Uganda (NAFOPHANU), Action Group for Health Human Rights and HIV/AIDS (AGHA). Zambia: Treatment Advocacy and Literacy Campaign (TALC), Network of Zambian People Living with HIV/AIDS (NZP+).

Teaser Image
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