Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sustainable Telecentres? Two Cases from India

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Summary

This paper examines the concept of sustainability for telecentres and provides two case studies from India. According to the authors, "the telecentre movement is gaining momentum in the developing world as governments and donor agencies turn their attention to the digital divide." Telecentres are seen as a community resource that can help with development among marginalised populations..." In Asia, most telecentres are still experimental and supported by agencies external to the communities they serve. When telecommunications and electricity are "problematic and expensive" the authors find that "the financial sustainability for development oriented telecentres appears possible under specified conditions."

Two examples of sustainable rural telecentre initiatives from India are outlined below. One involves a private company that delivers high quality agriculture information services and the second one profiles a franchise of government services to local investors.

Case One. Samaikya Agritech P. Ltd., Andhra Pradesh.

This company operates 18 “Agritech Centres” which provide commercial agricultural support services to farmers. Samaikya's Agritech Centres have qualified agricultural graduates who are equipped with computers linked to the head office in Hyderabad by modem. The centres offer: "technical assistance to member farmers, including seeds, fertilisers, and pesticides; machinery rental; tools and spares for sale; soil and water analyses; field mapping; weekly field inspections; field visits by specialists; and weather monitoring." Farmers register with centres and pay a fee per growing season. Support services are specific to the fields registered and include detailed information concerning the farmers' activities. Centres provide information based on data generated from pre-validated crop cultivation practices adopted in the state and provided by the government agricultural services and local institutions.

Case Two. Keltron Information Kiosks, Kerala.

Keltron Information Kiosks is owned by the Kerala state government but operates as a separate company. Keltron is developing information kiosks (telecentres) for public access to the internet to facilitate delivery of government services using ICTs. The kiosks experiment with various ownership models (state and local government and private) for telecentre sustainability. The kiosks function as independent profit centres and provide public internet access to approximately 50 people each day. There is trained staff to offer assistance and the cost is Rs.25 per hour and daily revenue is approximately Rs. 1,400. In addition to serving the public, a series of government information systems are being implemented for: "agriculture support, covering crops and pests; census data, with summaries and the official list of people below the poverty line; the electoral role; a grievance reporting and tracking system with facilities for email to ministers; and industry information on a variety of licensing, regulatory, and support schemes."