Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Using Training to Build Capacity for Development: An Evaluation of the World Bank's Project-Based and WBI Training

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Summary

The World Bank's Independent Evaluation Group (IEG) has released this 146-page report assessing the effectiveness of the World Bank Institute (WBI)'s use of the strategy of training, in particular, to build institutional and organisational capacity to achieve sustainable growth and poverty reduction in developing countries. (Other World Bank tools for building capacity include technical assistance, studies, and equipment). The report addresses the following questions:

  • What needs to happen for training to translate into behaviour change and capacity building in the workplace?
  • How can training be targeted better to meet real organisational needs?
  • How do proper incentives and support of top leadership affect capacity building?
  • Good training management: does it make a difference?
  • How can effective training design, delivery, and evaluation lead to better results?


The report provides a picture of what elements of training, as a capacity-building strategy, are important for success - not only for the World Bank, but for other organisations considering this pathway.

An excerpt from the Executive Summary follows:

"...This evaluation examined the extent to which Bank-financed training contributed to capacity building. Most Bank-financed training was found to result in individual participant learning, but only about half resulted in substantial changes to workplace behavior or enhanced development capacity.

Project-based training was more successful than WBI training in this regard. Where learning did not result in changed workplace performance - and thus did not have an impact on development capacity - this could be attributed to one of three reasons: insufficient participant understanding of how to apply learning in the workplace, inadequate incentives or resources for implementation of learning, or inadequate targeting of learning to organizational needs...

Training success is predicated on adequate design. Good training design was found to involve three characteristics:

  • Use of appropriate and professional pedagogic design, including opportunities to practice learned skills;
  • Provision of follow-up support to trainees to help them implement knowledge and skills acquired; and
  • Targeting of training content, anchored in diagnosis of institutional and/or organizational capacity gaps, formal assessment of participant training needs, and strategic participant selection.


Much of the Bank-financed training reviewed was found to have design flaws that affected results....[For example,] of the nearly half of survey respondents who stated that training had less than a substantial impact on key functions of their work, over a third said it was because training lacked relevance to key work functions. This last issue is indicative of inadequate targeting of training content. Targeting of training content was found to be the most important design factor driving training success...

The organizational context for implementation of knowledge and skills learned was a second important determinant of successful capacity building through training. Training builds development capacity only when trainees have adequate resources and incentives to implement learning in the workplace. One-third of training participants surveyed stated that they lacked sufficient material resources to implement learning in the workplace. Some trainees also lacked incentives to implement learning...

Even where resources or incentives were initially lacking, training succeeded as long as there was strong client commitment to training goals and adequate support was given to addressing related workplace capacity gaps...

Recommendations:

  1. The Bank needs to develop guidance and quality criteria for the design and implementation of training, to enable quality assurance and monitoring and evaluation of all its training support...Design guidance should include
    • Diagnosis and training-needs assessment requirements for training initiation;
    • Participant selection criteria;
    • Standards for the use of practical exercises and other active-learning techniques within training;
    • Use of follow-up support; and
    • Provisions for monitoring and evaluation, including specification of performance-change objectives and key monitorable indicators.
  2. The Bank could improve the quality and impact of training by making available to its Regional staff and borrowers, resource persons with technical expertise in the design, implementation, and monitoring and evaluation of training.
  3. ...New WBI training processes should ensure that all training meets the following
    criteria:
    • Is based on a comprehensive capacity assessment of the target organization(s)/institution(s) - done in cooperation with clients - identifying (i) clear and specific capacity-building objectives; (ii) the human, institutional, and organizational capacity support that is necessary in order to achieve these objectives; and (iii) measurable indicators of success;
    • Is undertaken after work is done with operations and partners to identify and confirm, in advance, what resources for all capacity-building support are required to achieve the objectives, including, where needed, (i) multiyear training programs, (ii) follow-up technical assistance, and (iii) organizational and institutional support measures, such as policy support and financing of implementation of learning; and
    • Is subject to external quality review and evaluation of results..."
Source

Email from the World Bank Independent Evaluation Group to The Communication Initiative on February 20 2008.