Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Village Resource Centre Initiative

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The non-governmental organisation (NGO) Karuna Trust is addressing rural health care and other needs of India's rural economically poor in India through the use of information and communication technologies (ICTs). Village Resource Centres (VRC) have been set up in Primary Health Centres (PHC), with satellite connectivity being provided to all PHCs through a collaboration with the Indian Space Research Organisation (ISRO). The aim is to bring the benefits of space technology directly to communities at the grassroots level, promoting a single window delivery of need-based services in the areas of education, health, nutrition, weather, environment, agriculture, and alternate livelihoods.
Communication Strategies

This initiative draws on partnership as a strategy for creating space-technology-enhanced facilities designed to improve the lives of rural populations. Karuna Trust has set up Primary Health Centres (PHCs) 34 locations; the VRCs are located in 19 of those locations, spread over Chitradurga, Kolar, Chamarajanagar, Mandya, Mysore, Belgaum, Shimoga, Uttara Kannada, Bellary, Koppal, Bijapur, Dharwad, Davanagere, Bangalore (rural) and Bangalore (urban) districts of Karnataka. One Technology & Resource Development Centre was established in Mysore to serve as a central location to monitor VRCs, document and analyse data from the ongoing projects, and conduct various training programmes.

Specifically, satellite-based communication and remote sensing provided by the ISRO are bringing services to rural areas, including telemedicine, tele-education, watershed management, land use data, registration of documents, and access to health indicators of the population. To cite one example, residents of Chamarajanagar, a border District of Karnataka situated 60 kilometres from Mysore, reportedly did not have access to quality emergency care. A pilot project called the Integrated Telecardiology and Telehealth Project (ITTP) was initiated through a collaboration between Narayana Hrudayalaya and Karuna Trust with permission from the government of Karnataka. The goal was to provide the best emergency cardiac care with instant advice from a cardiologist. The telemedicine facility is linked via satellite to a base hospital in the metropolis. The unit consists of a cardiac care unit (CCU) with the requisite equipment and a facility for transmission of recordings like echocardiograms (ECGs), X-rays, etc. Experts and consultants opine on the reports and history at the other end, and remedial measures are offered, which doctors then administer locally. Karuna Trust says that "[t]his service not only makes available the latest in medical services at the doorstep of the rural poor but also ensures capacity building of all the medical staff at the remote locations with that of the latest happenings in the medical world. At a later date this facility could also be used for conferencing, which will go a long way in enriching the services available at remote locations."

The VRCs are also used to monitor the activities of the Arogya Mitras (field-level staff exclusively appointed for the project in each PHC). The facility is also used to offer centralised training to the Arogya Mitras: one programme focused on data collection and prioritisation of health condition, and the other prepared personnel to educate the public about traditional medicine through demonstration plots, presentations for schoolchildren, and the creation of nurseries.

Development Issues

Health, Technology, Natural Resource Management.

Key Points

Instituted in 1986, Karuna Trust is a public charitable trust active in the field of rural development. Through public-private partnership initiatives, Karuna Trust seeks to design and implement replicable and innovative models in the areas of health, education, and livelihoods. "Karuna Trust believes in community based, people oriented, need based, culturally acceptable methods using appropriate technology with minimum cost to the community."

Sources

Emails from Dr. Sylvia Selvaraj and Dr. Prashanth NS to The Communication Initiative on November 5 2007 and March 4 2009, respectively.