Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Youth Media Impact for World Peace

0 comments
International Relief Friendship Foundation (IRFF) ONLUS is a non-governmental, non-profit agency working to eliminate poverty, malnutrition, and disease in Moldova, a country which is experiencing a conflict with its neighbouring counterpart region, Transnistria (a breakaway territory within the internationally recognised borders of Moldova). In an attempt to help resolve this political conflict, IREFF ONLUS designed a service learning project beginning in June 2007 to empower youth (high school students aged 16 to 19) in Moldova with media skills to promote peace.
Communication Strategies

This project involves building the capacity of youth to use information and communication technology (ICT) to raise awareness about, and to spur action to address, a simmering ("silent") political clash. The first step involved organising an informative campaign in schools throughout Moldova to select the most interested teenagers for the project; in addition, IRFF ONLUS contacted the IRFF international network to involve participants from around the world. The process of selecting participants was based on each applicant's resume (curriculum vitae, or CV), letter of recommendation, and essay.

Following a preparatory period, a 4-day Youth Media Summer School was held for approximately 250 youth in August 2007. The workshop-based sessions involved creating teams of youth to work on a specific subject or field of interest by using radio, newspapers, or television. During the sessions, organisers used interactive means of conveying information about such topics as efficient communication and conflict resolution, inspiration for peacemakers, radio broadcasting, TV production, and newspaper making and article writing. In addition, the experience featured cultural programmes and contests and sessions in which youth engaged in dialogue to identify and float ideas about how to resolve community problems. The purpose of these sessions was to develop a spirit of teamwork among youth from potentially very different/conflicting backgrounds. Along these lines, a final concert was held to enable participants to present their achievements.

Both interpersonal interactions and printed materials are prominent strategies, post-camp. Centrally, participants are asked to implement media projects in their regions. (This process feeds into an international festival that will be held on the International Children in Media Day on December 9 2007.) In addition, IRFF ONLUS will publish a book that includes materials from the summer camp training sessions; it will also include concrete information about how teenagers can create their own radio studio, TV studio, and/or local newspaper. The book will consist of the articles and the radio interviews crafted during the summer camp, and will be distributed to future camp participants and others. The project also will involve editing and distributing booklets and other informative materials and a number of CDs including the video spots filmed by the participants will be produced. An evaluation of the project will follow; it will include youth situation analyses and perspectives.

Development Issues

Youth, Conflict.

Key Points

Officially registered in June 2001, IRFF ONLUS Moldova has worked to create and sponsor development projects that stimulate an exchange of knowledge, skills, and service between developed and developing countries. The primary work of IRFF ONLUS stresses the value and importance of sustained long-term development and assistance - in collaboration with other non-profit organisations providing humanitarian aid. IRFF ONLUS also believes strongly in volunteer youth service programmes and service learning.

Sources

Email from Nicolae Cirpala to The Communication Initiative on April 4 2007; and IRFF, Moldova, website.

Teaser Image
http://www.irffmd.net/public/images/projects/ycw_spring_2007_projects/preview.jpg