Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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'We, the People,' a project of Worldview International Foundation - Sri Lanka

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"We, the People" is a global TV magazine programme produced by the Worldview International Foundation (WIF) on sustainable development issues.
Communication Strategies

The programme will showcase the contributions that young people have made towards meeting the challenges posed by problems related to gender, food security, education and culture, environment, human rights, poverty alleviation, health and AIDS information, unemployment etc. The target group of these programmes is youth between the ages of 18-30 years and the goal of the project is to stimulate an interest among these youth on global development issues, empowering them with information and knowledge. 12 youth, from all areas of the world who have made a recognized contribution to sustainable human development will be chosen to host 4 weekly programmes, which will be produced by Young Asia Television (YA*TV).
Development Issues

Children, youth, political development, education, economic development, rights, health and nutrition, HIV/AIDS.
Key Points

YA*TV is expanding it's broadcasting network to Africa and Latin America from the year 2000 and it is expected that it's network will reach 500 million viewers. WIF, located in Colombo Sri Lanka, was founded in 1979 as a development organisation, geared towards dealing in communication and media activities for development. These activities range from participatory grass root projects to production and dissemination of the latest virtual reality products. In order to achieve it's goal of sustainable human development through creating awareness and the mobilising of people for action,WIF utilises both group and mass media.
Partners



The United Nations and International NGOs.

Sources

Letter from Tina Senanayake, Project Assistant, "We. the People" to The Communication Initiative.