Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Tikambe (Let's Talk About It)

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Tikambe ("Let's Talk About It") is a Zambian documentary video that shows the struggle two families go through as they attempt to live positively with HIV /AIDS. Comprised of a set of two films, Tikambe addresses HIV/AIDS stigma by demonstrating how stigma and discrimination start within the family.

Both films, each running 20 minutes in length, were produced by the Zambian Integrated Health Programme (ZIHP), the Network of Zambian People Living with HIV (NZP+), and Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP). ZIHP is a joint effort of the Zambian Government and the U.S. Agency for International Development (USAID).
Communication Strategies

The two documentaries aim to demonstrate the pitfalls and power of living openly with HIV/AIDS. The first film centers on Alice and Paul, an HIV-positive couple who are in the midst of raising a young family. Once the couple makes the joint decision to disclose their status, the entire family experiences the stigma and discrimination that accompany an HIV-positive diagnosis.


The film focuses on the couple's work within their community to educate others on how to protect themselves and those they love from the HIV virus. Alice and Paul are shown reaching out to their community to promote the importance of voluntary counseling and testing as well as preventing mother-to-child transmission.


The second film revolves around the story of Harriet, a widow suffering from HIV/AIDS who had been rejected by her family. Her mother and sister receive educational counseling on HIV/AIDS and reconcile with Harriet, who proudly walks though her town wearing a T-shirt proclaiming her positive status to serve as an example of someone living positively with HIV/AIDS. She conducts frank discussions with her neighbors on how to protect oneself from the virus and how to survive if infected.


Family members who agreed to take part in Tikambe are honest about their fears of being infected by and shamed by their HIV-positive family members. They openly address and accept their own stigmatising behaviors - and in Harriet's case, move beyond them to understanding the virus and the disease.


Harriet's mother, Esther Tagiwa Chikondo, recalls wondering before receiving HIV/AIDS counseling. "If I stop touching her, who will? And if I touch her, what will happen? I'll catch HIV?"


A discussion guide is being developed to accompany the films, which will be distributed throughout Zambia. The film will also be broadcast on Zambian television with a discussion programme following the film.

Development Issues

HIV/AIDS

Key Points

Producers say viewers can relate to the fears of infection and stigmatisation as well as the sadness and guilt at the mistreatment of HIV/AIDS sufferers that stem from a lack of knowledge about HIV/AIDS.

In January 2005, Tikambe won a Silver World Medal at the New York Festival's 48th annual international Film & Video Awards; the documentary featuring Harriet was chosen from nearly 1,000 entries from 32 countries. In autumn 2004, the film won a Silver Hugo for Best Non-Broadcast Documentary at the Chicago International Film Festival's INTERCOM competition.

Partners

Zambian Integrated Health Programme (ZIHP), the Network of Zambian People Living with HIV (NZP+), Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), the Zambian Government and the United States Agency for International Development (USAID).

Sources

Press release from Johns Hopkins sent to The Communication Initiative on September 25 2003. Also see the HCP Zambia webpage, the Media for Development International Catalogue, and USAID in Sub-Saharan African Success Stories.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

This will be very educative, because if they watch the movie then it will be an eye opener to them. That we teach all of us on how bad the families who remain behind go through.