Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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New Weave of Power, People & Politics: The Action Guide for Advocacy and Citizen Participation

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SummaryText
Published in 2002 and reprinted in 2007, this guide presents advice, tools, exercises, resources and real-world examples aimed at promoting citizen participation. The authors explore both theoretical questions of citizenship and empowerment and the practical steps required to build citizen-centred advocacy within the existing political framework. While holistic in its approach, the book is designed so that each section can stand on its own as needed to help address an organisation’s particular circumstances.

The guide is broken into three sections that follow the chronological stages of of advocacy programmes, from understanding the issues, to planning for advocacy and finally to action.

Table of Contents:

Understanding Politics
  • Chapter 1: Politics and Advocacy
  • Chapter 2: Democracy and Citizenship
  • Chapter 3: Power & Empowerment
  • Chapter 4: Constructing Empowering Strategies

Planning Advocacy
  • Chapter 5: The Basics of Planning for Citizen-Centred Advocacy
  • Chapter 6: Looking Inward
  • Chapter 7: Understanding the Big Picture
  • Chapter 8: Identifying and Defining Problems
  • Chapter 9: Analysing Problems & Selecting Priority Issues
  • Chapter 10: Mapping Advocacy Strategies
  • Chapter 11: Finding Policy Hooks and Political Angles
  • Chapter 12: Mapping Advocacy Strategies

Doing Advocacy
  • Chapter 13: Messages and Media
  • Chapter 14: Outreach and Mobilisation
  • Chapter 15: Lobbying and Negotiating
  • Chapter 16: Advocacy Leadership
  • Chapter 17: Alliances and Coalitions

Click here to read sample chapters from this book.

Publishers

Publication Date
Languages

Spanish, Russian, Bahasa Indonesia, and French.

Number of Pages

346

Source

Message from Cindy Clark to the Communication Initiative, July 06 2005; Just Associates website.