Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Communicating with Communities in Epidemics & Pandemics: Risk Communication and Community Engagement (RCCE) Readiness Kit

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Subtitle
Strengthening Preparedness to Respond to Outbreaks in Humanitarian Settings
SummaryText

"To effectively implement RCCE, organizations will need to be agile and equipped with various options to communicate and engage effectively in different outbreak scenarios. The purpose of this kit is to provide responding NGOs with guidance and tools to help them best prepare for these scenarios."

Risk communication and community engagement (RCCE) uses social science methods, two-way communication, rumour control, and participatory engagement to support communities in mitigating outbreaks and reducing their impact. Humanitarian settings demand effective RCCE because they often present complex challenges that complicate compliance with public health measures. Funded by the United States Agency for International Development (USAID) and produced by the READY initiative, this kit is designed to help national and international non-governmental organisations (NGOs) (NNGOs/INGOs) respond to public health emergencies, especially in humanitarian settings, by systematically listening to communities and tailoring response interventions accordingly.

The kit begins by exploring RCCE and the community engagement principles that underlie it. It then looks at the operational challenges that may be faced when implementing RCCE during disease outbreaks and examines key RCCE considerations for humanitarian contexts. After outlining RCCE roles and responsibilities, the resource guides readers through a series of readiness actions, linking to practical tools that support their implementation. These steps cover the various stages of an outbreak, including pre-crisis, early onset, mitigation, suppression, and recovery. Closing sections include: glossaries of RCCE-related and epidemiological terms, as well as sources and additional resources for these terms.

The kit was developed through a multi-step process. READY held consultations with 27 global-, regional, and country-level experts in RCCE and humanitarian response and then discussed and verified the challenges and recommendations that emerged with READY's Africa and Asia Regional Advisory Groups. Led by Save the Children, the READY initiative is implemented in partnership with the Johns Hopkins Center for Humanitarian Health, the Johns Hopkins Center for Communication Programs, UK-Med, and the Humanitarian Leadership Academy. (See Related Summaries, below.)
Publication Date
Number of Pages
50
Source
READY website, May 23 2023. Image credit: Mohamed Abdullah Adan, PACT