Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Empathways

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"Coming into a counseling session with a lens of compassion and empathy can lead to mutual respect and greater internalization of health advice."

Developed by Breakthrough ACTION, Empathways is a 3-round card deck designed to spark discussion and joint reflection between young people and family planning (FP) service providers. The tool aims to develop provider empathy for young clients and to encourage providers to pull from this empathy to deliver more youth-centred FP and contraceptive services. Designed for use in pairs of young people and FP service providers, Empathways can be used in provider trainings, during programme or research design, and more.

Empathways' three rounds take participants on a journey to:

  1. Open up: To help participants develop rapport.
  2. Discover: To explore the factors that impact FP attitudes and service delivery.
  3. Connect: To reflect on service delivery scenarios and invite providers to commit to improving youth FP service delivery.

The original version of Empathways has been used in healthcare provider trainings in Liberia and Kenya, among other countries. For instance, Breakthrough ACTION worked with the Ministry of Health and other stakeholders in Liberia to organise 2-day interpersonal communication and counseling (IPCC) training workshops in 10 counties between June and July 2022. In each county, the master trainers invited three young people to participate in the Empathways sessions and demonstrated how to use the tool with three providers. Post-training qualitative monitoring reports showed a gradual improvement in service providers' attitudes toward young clients. Feedback gathered from clients and service providers showed that providers had improved their client-centred communication, empathy, and counseling skills with youth. A young client from Montserrado County said, "This way of working with us (young people) is actually good. It makes it easy to speak freely about our problems. If this continues, it will make more young people to feel free to come to hospital."

Also available are: Community Empathways, an adaptation by Breakthrough ACTION in Burkina Faso, Côte d'Ivoire, Niger, and Togo for use between youth and community leaders who impact FP norms, and Empathways Gen-N, an adaptation by Jhpiego under the EpiC and RISE projects in Nigeria for use between youth and HIV and pre-exposure prophylaxis (PrEP) providers.

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English; French
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Email from Erin Portillo to The Communication Initiative on June 29 2023; and Breakthrough ACTION website and "EMPATHY: The keystone of effective provide behavior change" [PDF], from a panel composed by Breakthrough ACTION, Beyond Bias, and ThinkPlace - both accessed on June 30 2023. Image credit: Breakthrough ACTION