Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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D.Net's Research on Pallitathya Kendra: Focusing Access to Livelihood Information

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Summary

This evaluation document shares data and graphs indicating how rural people in two remote villages of Bangladesh are using information and communication technologies (ICTs) for solving their day-to-day livelihood problems. It emerges from a project of Development through Access to Network Resources (D.Net), which led to the launch of 2 Pallitathya Kendra (rural information centres).

This initiative was motivated by the observation that lack of access to livelihood information is a critical source of disempowerment of the rural economically poor. In the current poverty alleviation paradigm, D.Net claims, access to resources has been emphasised; however, access to information as an important tool for poverty alleviation is not typically considered a valuable economic resource for those who are disadvantaged and/or living in poverty. It should be, according to D.Net. Undertaken by D.Net with the support of the International Development Research Centre (IDRC), this action research project attempted to fill a perceived vacuum by seeking strategies for mainstreaming ICTs in improving access to information for poverty reduction in the Bangladesh context.

Operating since October 2005 in Noakhali and Netrokona districts, these centres are - according to this evaluation - enabling people to receive livelihood information services depending on their queries; different ancillary services (e.g., photography and commercial phone use) also offered there. With regard to the former, the livelihood information is delivered through 3 different channels from the Pallitathya Kendra: CD-based content, a mobile-phone-based helpline, and a video documentary.

Selected highlights from the report include:

  • The Pallitathya Kendra at Noakhali and Netrokona operated for 151 and 154 working days respectively within the working months of October 2005 to March 2006. A total of 1,116 villagers at Noakhali and 973 villagers at Netrokona used the Pallitathya Kendra to collect their livelihood queries and different services.
  • In Noakhali, 85.75% of users were male whereas only 14.25% were female. On the other hand, in Netrokona, female users dominated, with a total of 54.47% of users.
  • Noakhali Pallitathya Kendra earned a total of BDT 15,164, out of which 9.45% came from information services and 90.55% from the ancillary services. Netrokona Pallitathya Kendra earned a total BDT 13,338 where 18.47% came from information services and 81.53% from the ancillary services during the operation time.

To request a copy of the full document, please see contact details, below. To read more about the initiative and the individual centres, visit the Pallitathya website.

Source

Report forwarded to the Bytes for All Readers listserv on June 1 2006 (click here to access the archives); and email from Ananya Raihan to The Communication Initiative on September 3 2006.