Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Behind The Swoosh: Facts About Nike

16 comments

Author

SummaryText
Published in 2000, this 33-page booklet looks at the working conditions in overseas shoe factories. Beginning with a page of statistics about Nike and its earnings, it goes on to explore the use on the part of Nike, Reebok, Adidas, and other shoe companies of Third World sweatshops to make their products. Tables that present facts such as this one: "On November 19, 1999, Nike's stock price jumped by 2 1/4 points. Nike CEO...made a one-day gain on paper of $215 million - 10 times the 1999 earniings of 55,000 Indonsesian Nike workers". There is a list of contacts for further information about taking action. The publication is intended as a tool for those involved education and action in academic settings and in union movements, as well as for the general public.

The table of contents includes the following:
  • Foul Play: Working Conditions in Overseas Shoe Factories
  • Tossing the Ball: The Move Overseas
  • Playing Fair: A Living Wage
  • Running from Labour Rights
  • Beginning to Just Do It
This resource is part of a VIDEA Sweatshop series that also includes
Sweatshops: Clothes (Click here for more information), and
Barbie's Trip Around The World (Click here for more information).
This series focuses on the global production line and links between producers and consumers. A facilitator's guide is also available (Click here for more information).

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

this page was not very useful at all i could not find wat i wanted

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

this page was not very useful at all i could not find wat i wanted

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Awsome info bro. Keep the site updated please i find the site informing thanks dude.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

this site is bad u should give us a copy of the booklet for free!!!!

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

you suck!

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

one word: Trash

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I want you to update your information this is from 2000 that was three years ago i could go on all day about how bad this site is but im not going to waste my time im going to leave u with the thoughts of nelly singing air force one what a pitty!#@$
NAme :Unknown

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

This page was horrible it did not include any information that I was looking for. I hope I never see this website again!!!!!!! :-(

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

i need facts about nike eg where it was originally made. who made it ect

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Submitted by Anonymous (not verified) on Thu, 12/30/2004 - 09:22 Permalink

i did not like this web page because it did not tell me what the Nike shoe materials are and I also have a question "do you guys have slaves from other countrys ?"

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Submitted by Anonymous (not verified) on Mon, 07/04/2005 - 02:28 Permalink

need good infomation!!!!

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Submitted by Anonymous (not verified) on Tue, 06/06/2006 - 14:04 Permalink

crude

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Submitted by Anonymous (not verified) on Tue, 06/06/2006 - 14:08 Permalink

seventeen words : it is the worlds sweatyest smellyest bobest peice of dog poo in the world it sucks bad

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Submitted by Anonymous (not verified) on Thu, 11/09/2006 - 03:42 Permalink

its ok

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Submitted by Anonymous (not verified) on Sun, 06/01/2008 - 08:10 Permalink

not uselful at all! I just want interesting facts on Nike! This was not helpful at all!

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Submitted by Anonymous (not verified) on Tue, 02/24/2009 - 12:30 Permalink

it was awful it didn't have the facts i wnted