Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Implementing Knowledge Strategies: Lessons from International Development Agencies

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Summary

This 73-page study seeks to build understanding of knowledge and learning within the development sector. The author describes knowledge and learning as "activities that form the processes by which individuals, teams, organisations and groups of organisations become skilled at creating, sharing, storing and using knowledge in order to achieve positive change and realise their goals."

Three of the key features of the study are as follows: (1) a review of existing sector-wide studies of knowledge and learning leading to the identification of a number of key questions for investigation; (2) research on thirteen distinct development agency initiatives which aim to build knowledge and learning capacities; and (3) analysis to understand ways in which these goals have been achieved.

The eight key questions which frame the study fit into the following categories: organisational knowledge, organisational links, organisational contexts and external factors. Together, these categories make up an emerging framework for devising and revising knowledge strategies in development agencies.

The specific questions include:

  • How is knowledge and learning understood and applied within organisations?
  • How does knowledge and learning interface with the existing structure of the organisations?
  • How do knowledge and learning activities link to existing core functions of the organisation?
  • How do knowledge and learning activities link with the existing support functions of the organisations?
  • How do connective physical and electronic infrastructures support knowledge and learning strategies?
  • How do organisational vision, leadership and management impact upon the effectiveness of knowledge and learning strategies
  • What ways are there of measuring the costs and benefits of learning or of not learning?
  • How do knowledge and learning programmes address external aspects of knowledge and learning work?

According to the author, a common finding across the case studies is that the learning approach is something that an organisation aspires to, a fact which is corroborated by evidence from many other sectors. Learning is described as a "continuous process of becoming, rather than attainment." The study indicates that much valuable learning in development agencies occur on an informal basis, through a wide range of activities which include brown bag lunches, random conversations and guest speaker sessions.

The study also emphasises that the ideal entry points for knowledge and learning are largely organisational specific and that within this context the suggested Knowledge Strategies framework may help with a gap analysis and priority setting. Specifically, the case studies suggest that when the different dimensions of organisational knowledge, organisational links, organisational contexts and external factors are dealt with in an integrated and coherent manner, strategies may prove more effective.

Ramalingam suggests that knowledge and learning strategies in development organisations need to be clearly and realistically positioned within the broader dynamics of organisational life as well as in the context of the international development efforts as a whole. He points out that perhaps most challenging, but equally unavoidable, is the need to locate efforts in relation to the specific knowledge and learning needs and capacities of organisations and beneficiaries in the South "such that the idea of knowledge transfer to the South is increasingly replaced with learning with and from the South."

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Submitted by Anonymous (not verified) on Wed, 07/27/2005 - 04:22 Permalink

Article about a paper that is not attached... would be helpful to have link if available.

Keep up the great work!! Thank you.