Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Even Now There is Still Hope – Swaziland

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Even Now There is Still Hope is a radio programme based on a theatrical presentation, that was itself based on a health motivator lecture, which was showing how HIV/AIDS is spread from one individual to another until an entire community is at risk.
Communication Strategies

The programme shows the relationships between family members and lovers, from married couples to cheating spouses, and even sexual predators. All inadvertently passed on HIV to their partners or victims. Each character is connected by a string, until the board resembled a colourful spider's web of entangled relationships. At the end, the viewer understood how it was possible that in ten years, HIV has come to infect a third of the Swazi population.

The script written for health motivators uses the board, called 'The String Game', and UNICEF produced dozens of boards for presentations at mostly rural community centres throughout the country. Swazi theatrical producer Modison Magagula mounted a travelling stage production of the game.

"The story shows people's positive reactions to the HIV/AIDS crisis. People get tested: young people before getting married; women about to give birth, so there can be intervention to prevent mother-to-child transmission of HIV."

Development Issues

HIV/AIDS

Key Points

Programme organisers say the show's purpose is to provide information and is different from other attempts at HIV/AIDS communication in Swaziland with its focus on behaviour. "The information is now out there, people know all about HIV/AIDS but this knowledge has not changed behaviour. We aim to do that."

Partners

UN Children's Fund (UNICEF)

Sources

Janet Feldman sent an e-mail to Soul Beat Africa on August 16 2004.