Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Female Condoms Project

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The Female Condom project aims to contribute to the reduction in the spread of HIV/AIDS to women and children in Ghana by promoting the use of the female condom to enhance women’s reproductive and health rights and by providing support to women living with HIV/AIDS. It aims to inform the Ghanaian population of the advantages of the female condom, emphasizing the dual role of the device as a barrier method against HIV/AIDS, Sexual Transmitted Diseases (STDs) and unwanted pregnancies.
Communication Strategies
The project seeks to increase access to the female condom in the country by establishing distribution sites which could educate and train both men and women in the proper use and advantages of the female condom.

Strategies used to promote the condom included community sensitisation workshops. A training of trainers approach was adopted so that they could serve as master trainers in the regions and thereby increase project capacity at a local level. Selected journalists were trained to increase reporting of HIV/AIDS and the female condom in both the print and electronic media. Puppetry, drama, video shows, posters and leaflets were also developed to raise awareness of the female condom and educate end-users in its proper use.

The project targeted 20% male involvement in all activities, recognising the need for the tactical involvement of men, as well as to ensure a fair gender representation. It archived over 40% male involvement and men felt comfortable purchasing the female condom at advocacy meetings and training workshops.
Development Issues
Women, HIV/AIDS, Gender.
Key Points
The project objectives are to:
  • train men and women in female condom usage.
  • increase patronage of female condoms among men and women
  • provide counselling services in the five districts
  • provide medical care and support for lower-income women living with HIV/AIDS
  • provide income-generating activities for healthy females living with HIV/AIDS (PLWHA).
At the outset of the project a baseline study was implemented to assess the Knowledge, Attitude and Practices (KAP) relating to the use of the female condom in five regions. Two hundred men and women from each region participated in focus group discussions which were subdivided into groups of young and elderly males and young and elderly women. 250 women from the same communities took part in in-depth interviews. In dividing the groups along gender lines, it was possible to identify the different issues and obstacles around female condom use. The data collected was important in shaping strategies and messages for the project.

The baseline study indicated that 96% of respondents were aware of HIV/AIDS as well as modes of transmission. Personal risk perception was also high at 78%. However, only 16% of people interviewed claimed they had ever used a female condom, although the majority was aware of its existence. Advantages of the female condom were also largely unknown to most of the respondents. Issues of mistrust and infidelity were also identified by the study; many men feared that the use of the female condom by their partners would promote promiscuity.
Sources

The Female Health Foundation Newsletter on March 30 2005.