Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Health and Agriculture Community Radio Network

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Health and Agriculture Community Radio Network is a HIV/AIDS prevention programme that uses radio cassette players to help women from HIV/AIDS-affected households to exchange information. It a project of Kenya AIDS Intervention Prevention Project Group (KAIPPG), an international non-governmental organisation (NGO) that works in rural communities of Kenya to address the problem of HIV/AIDS.
Communication Strategies

The programme used a grant from GenARDIS to organise a health and agriculture community radio network for women who had completed its training. The participants were organised into six radio listening groups, and were trained in the use of audio and video recording equipment to enable them to exchange information on farming techniques and to raise public awareness about HIV/AIDS.

The groups were also trained in photography and the use of drama and traditional oral storytelling as tools for learning, education and development. A radio cassette player and a mobile phone were distributed to each of the groups, and the participants were encouraged to communicate with national FM radio stations to respond to programmes, obtain information, and share their experiences with a wider audience.

Each group prepared and recorded a presentation on tape that included a song, poem, role-play or story on a relevant topic of their choice. One women's group performed a play about farming and the preparation of nutritious food for people living with HIV/AIDS. Another group sang traditional songs on planting, harvesting and the preparation of sweet potatoes. The tapes were then exchanged among the groups so that each group was able to learn about the work of the others. Each group also set up an information kiosk stocked with the tapes they had produced and other information.

Project organisers also drew on interpersonal communication strategies in establishing community-based informal learning centres, called nutritional field schools, in 6 of its 28 project sites in western Kenya. Each field school caters to 30 participants, giving priority to widows, low-income women, orphans, and vulnerable children from HIV/AIDS-affected households. Participants learn about nutrition and receive training in relevant skills and techniques to enable them to care for people living with HIV/AIDS, to maximise crop yields, and to become economically and socially empowered.

Development Issues

HIV/AIDS, Women, Agriculture.

Key Points

KAIPPG hopes to translate the tapes into English and French, and to release the content on diskettes and CD-ROM.

Partners

GenARDIS, KAIPPG, ActALIVE.

Sources

ICT Update website on May 16 2005.