Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Learning from Failures in Disaster Response

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SciDev.Net

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Summary

This SciDev.net editorial explores science communication in the context of two recent disasters - cyclone Nargis in Myanmar and the earthquake in Sichuan province, China - to highlight the need for effective dissemination of information about prevention and mitigation, both before and after a disaster. Accurate communication of information is crucial, the authors hold, if the impact of major disasters is to be minimised and if government officials are to be held accountable for their efforts - or lack thereof.

 

In the case of Myanmar, "it is clear that the country lacks the comprehensive communication infrastructure - and perhaps even the political will - to ensure that information about impending disasters reaches the areas where it is most needed." Reportedly, there was no mechanism for rapidly communicating warnings about the imminent cyclone to those most in danger. Then, in the aftermath of the disaster, state-run television broadcast images of the country's prime minister "visiting a few hastily erected camps for survivors - all looking remarkably well-fed...[a choice which] is far less likely to generate internal criticism than film of bloated bodies and starving children almost three weeks after the cyclone."

 

In contrast, the authors note that China's government was praised for the speed with which it acknowledged the size of the disaster and submitted its rescue efforts to international scrutiny. Rather than insisting that queries from local journalists be directed to government officials, earthquake specialists opened themselves up to queries - as required by a law on public access to information which had recently come into effect.

 

However, the authors caution that there is no guarantee that the scientists who have made themselves accessible to the media in an emergency situation will maintain this attitude in less urgent times. Thus, the authors urge that scientific institutions be trained to release information in a fast and comprehensible way. They also argue that science journalists must be trained to make their own judgments about when to trust apparently scientific statements. They need to be supported in carrying out probing journalism into issues such as why so many schools collapsed in the China disaster, particularly when buildings around them often remained standing. "In many cases, the problems appear to have been caused not by a lack of scientific or technical information, but by a failure to put information to use."

 

In short, the authors urge that science communicators have an important role in providing citizens with the information they need to protect themselves against disasters, identifying the political or other obstacles that prevent this information from getting through or being put into practice. They caution against attempts to impose heavy-handed restrictions on the coverage of disasters: As citizens learn more about the reality of the situation, the less confidence they will have in those who tell them that the situation is different.

Source

SciDev.Net Weekly Update, May 19-25 2008.