Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Tsunami Disaster: A Failure in Science Communication

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Summary

The thesis of this editorial is that "At the heart of the devastation caused by the [December 2004] Indian Ocean tsunamis lies a failure to communicate scientific information adequately to either decision-makers or the community. Important lessons are to be learnt about the need for professional skills."

David Dickson here examines the role that modern communication technologies can play in mitigating the impact of natural disasters. Following the destruction of conventional telephone lines by the tsunami, Dickson notes, mobile phones became an essential component in many rescue efforts. In acknowledgement of the importance of communication, within only weeks of the catastrophe several national and international schemes were proposed to establish high-technology detection systems to provide early warning of similar threats in the future.

"Behind all this, however," Dickson states, "is the large, unpalatable truth that many thousands of lives could have been saved if adequate measures had been taken, even using existing detection and communications technology, to ensure that news of the impending tsunami was spread rapidly....Indeed the whole disaster could be described as the world's biggest failure of science communication."

The issue, Dickson claims, is not the technology alone: "in some ways that is the easy part". Just as important, he stresses, "is ensuring that sufficient attention is paid to the social dimension of the communication networks needed to transmit information to where it is most needed." For this reason, Dickson urges that any future plans include provisions for developing and making use of the professional skills of journalists in general, and science journalists in particular. These skills, Dickson explains, involve the capacity not merely to spew facts, but the more complex ability to "identify and make comprehensible the potential impact of such information on the lives of readers, listeners or viewers."

Along with communication's power during times of crisis comes what Dickson describes as a weighty responsibility among journalists to ensure the accuracy of the information they are communicating. For Dickson, then, efforts to bolster professional communication skills must focus on strategies for checking the validity of information, perhaps using the Internet - significant for "democratising knowledge by making it readily available to all (or at least all those with access to a computer). More challenging - but equally feasible with the right knowledge and skills - is using the web to ratify scientific information to ensure that it is robust and being used responsibly."

Dickson concludes by stressing that the media "has played an essential role in sensitising both the community and its decision-makers to key areas in which action is needed" in times of emergency. When properly capacitated, journalists can flourish in fulfilling the responsibility that they share with government officials: to ensure that accurate, potentially life-saving information promptly reaches those who need it.

Source

Article forwarded to the bytesforall_readers list server on January 19 2005 (click here to access the archives).