Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Nigerian Journalists Learn About Avian Influenza

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Summary

This article details avian flu workshops that were held for journalists in January 2007 in Kano, Abuja and Lagos, Nigeria. The workshops, organised by Voice of America in partnership with Internews and the Lagos-based Development Communications Network, were designed to educate and inform Nigerian journalists about bird flu. The journalists traveled to poultry markets, conducted interviews with poultry sellers, farmers and veterinarians and learned about what people can do to protect themselves from bird flu.

According to Dan Rutz, an official at the United States Centers for Disease Control and Prevention (CDC), the role of journalists should be to help prevent the spread of bird flu by educating and informing people about the disease. He urged journalists to be mindful of the language they use when reporting about bird flu as journalists play an important role in shaping public opinion.

In Nigeria, the first official case of bird flu was confirmed in February 2006, and the virus has since been detected in birds in 18 states. The Nigerian government has begun to combat the disease by educating poultry farmers and the public on proper bird handling techniques, culling sick birds, providing compensation to farmers for culled birds and improving reporting and surveillance around the disease.

According to Dr. Kayode Oyeleye, a veterinarian in Lagos, Nigeria still faces many challenges in preventing the spread of avian influenza. Some of these challenges include: lack of biosecurity; weak surveillance; cross-border poultry trading; inadequate compensation to farmers with sick birds; poor infrastructure; and informal, backyard farming.