Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Principles of Awareness-Raising for Information Literacy, A Case Study

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SummaryText
This handbook introduces the principles of public awareness-raising with particular emphasis on global efforts to promote awareness of information literacy. Information literacy is defined here as "the set of skills needed to find, retrieve, analyse, and use information."

Developed primarily as a resource for administrators, librarians, teachers, lecturers and community leaders charged with responsibility for raising public awareness about information literacy, this book attempts to provide guidelines for developing a process of awareness-raising. Theories, principles and techniques are offered in this manual based on the experiences of those who have developed practices that were successful and that met certain expectations. The objective, according to the Director of UNESCO Bangkok, is to offer a helping hand to everybody involved in awareness-raising processes by endowing them with comprehensive information about what, how and when issues are to be raised in order to embark successfully on the journey to raising awareness. The book includes a brief case study of an awareness activity in Sri Lanka.
Number of Pages
119

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Submitted by Anonymous (not verified) on Mon, 01/15/2007 - 00:30 Permalink

I am raringn to get a copy of this reference material.