Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sanitation and Hygiene: Some Case Studies, Principles and Issues

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Affiliation
Water and Sanitation Program (WSP), The World Bank
Summary

This powerpoint presentation was delivered by Mr. Ede Ijjasz-Vasquez of the Water and Sanitation Program (WSP) of The World Bank during one of three Learning Centre courses held at the 13th Commission on Sustainable Development (CSD-13) in April 2005. The presentation aimed to provide perspectives on the various factors - hardware, software, resources and finance, and an enabling environment - that make sanitation happen and to share lessons learned from case studies.

The presentation shows different approaches to sanitation promotion, including increased health and hygiene awareness, social marketing, and community and individual incentives and sanctions. It also mentions that there are different implementation models, such as non-governmental organisations and externally funded projects, city or country-wide government programmes and public-private partnerships. Information about a number of case studies is provided from countries such as Senegal, Burkina Faso, Ethiopia, India and Vietnam.

Lessons learned from these case studies are presented:

  • Get political support and consensus on vision and approach, including subsidy policy
  • Understand the drivers for demand
  • Improve the enabling environment (financial resources allocation, policies, institutional arrangements, monitoring and evaluation, regulation)
  • Mainstream hygiene promotion in all programmes to install a culture of hygienic lifestyle (hardware is not enough !!!)
  • Build on the potential of the local market to develop strategy and programme
  • Support the private sector and the local sanitation industry to supply what people want, are willing to pay and will use and maintain
  • Allocate public resources strategically to maximise public and private benefits
  • Provide a range of technologies that can be improved over time
  • Decentralise planning, implementation, and monitoring to adapt strategies and programmes to contextual factors
  • Prioritise sanitation and hygiene in Poverty Reduction Strategy Papers and other financial instruments to scale-up programmes and interventions
  • Address poverty through better demand assessment and segmentation
  • Conduct monitoring and evaluation to learn and improve services and infrastructures delivery