Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Using Facilitation to Solve an ICT Problem

0 comments
Summary

This article describes the experience of University of Guelph students and library staff as they attempt to navigate through the complex and changing field of information and communication technologies (ICTs). Librarians and students agreed that creating a web portal would be useful yet the goals were not clearly established and the librarians contended that the portal would be rendered obsolete as the library refined its website technology. According to the authors, this situation created a crisis because of misconceptions and a lack of consistent and clear communication. The process of facilitation described within this article helped remedy the situation.

Two of the biggest challenges, as described by the article, were the continual evolution of technology and services, and the fact that library staff felt left out. The students brought in a facilitator who helped set up a series of steps that helped all the stakeholders visualise each other's views and expectations as well as bring to light some of the weaknesses in communication between the parties. The first steps included visualising the end product, which helped make explicit some of the underlying assumptions.

A key step in the facilitation process was shifting a focus from the original perceived need of an instructional workshop for students to the formation of a focus group on the research challenges experienced by students.

At the end of the process, the authors describe some of the lessons they learned from the process.
They describe "effective communication" as the linchpin to a successful project and that miscommunication is the most common cause of the downfall of collaborative processes. There must be a focus on "creating an enabling environment that fosters effective communication, a project team can gain the trust, commitment and collaborative participation of all stakeholders." The authors describe the importance of recognising shifting assumptions and that defining specific goals may not be as simple as expected.

The author's draw attention to a draft booklet (Capacity.org - issue 20 - January 2004) called 'Institutional Development: Learning by Doing and Sharing' (ECDPM and DGIS: 2004). This booklet describes a process approach which bases its effectiveness on having all relevant stakeholders involved in the entire process, "from the definition of the problem right through to the solution."

Source

Capacity.org, Issue

24 - Exploring the Soft Side of Development, January 2005.