Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Boosting Disaster Preparation through Participation

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In January 2006, Christian Aid launched an initiative designed to mobilise rural communities for disaster preparedness in the Kyrgyz Republic. The project was implemented by Christian Aid's partner Shoola, with funding from DIPECHO (Disaster Preparedness, European Commission Humanitarian aid Office). Rural, school-based "Disaster Teams" are at the centre of this effort to enhance disaster mitigation and preparedness among villagers in Ton, Djetioguz, Aksuu, and Tjup districts in Issyk-Kul Region in the eastern part of the Kyrgyz Republic, Central Asia.
Communication Strategies

This is a community capacity building and small-scale structural mitigation project involving both communities and local government authorities in project implementation, for the sake of sustainability. In each village, "rural disaster teams" and "school disaster teams" were formed over a 2-month period and supported in their development. The rural and school disaster teams were linked to the local government in that they were both actively involved in the project implementation (Shoola tried to play a merely facilitating role). For instance, local government staff participated in training and shared their expertise in supporting the structural mitigation work.

Specifically, first, the local disaster teams took part in theoretical and practical training on disaster management, preparedness, and risk reduction. They then engaged in capacity building activities involving other community members in an effort to raise awareness of existing and potential hazards and disaster risks. After an early warning system was developed, and the team members were trained in first aid and on how to respond to emergency situations, they led a participatory process which involved preparation of village maps and risk areas, and creation of preparedness and contingency plans. Each rural disaster team consisted of 20 adult members, and each school disaster team of 23-25 schoolchildren.

The participation of children was central to this initiative, which used playful learning strategies to teach youth the nuts and bolts of disaster reduction, and to inspire them to embrace their leadership roles as key disaster reduction actors. For example, movie events were designed to educate children from an early age about the importance of disaster risk reduction through an entertaining medium. Competitions and summer camps were organised for the youth, where they had an opportunity to hone and demonstrate their skills and knowledge. Having been thus prepared, the school disaster teams conducted training on disaster risk in the schools of neighbouring villages which were not directly involved in the project.

A core strategy involved linking capacity building with small-scale structural mitigation work (strengthening river banks, building reservoirs and dykes, etc.), which was designed to provide motivation and tangible results for the communities to build on. To further celebrate the importance of community initiative in reducing disaster risk, these events and construction activities in the villages were highlighted through a video and other materials broadcast by the local television channel for the residents of the entire Issyk-Kul Province.

Development Issues

Risk Management.

Partners

Christian Aid, Shoola, with funding from DIPECHO.

Sources

Building Disaster Resilient Communities: Good Practices and Lessons Learned [PDF], United Nations International Strategy for Disaster Reduction, 2007.