Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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AEFI Case Studies

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UNWOMEN, India

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Summary

This 16-slide presentation from the United Nations Children's Fund (UNICEF) includes a number of case studies exploring responses to adverse events following immunisation (AEFI).

  1. Case Study I - Vitamin A Campaign, Assam - As author Kiran Negi reports, the Government of Assam with UNICEF supported the launch of a statewide Vitamin A campaign on November 11 2001. During the week following the campaign, the media reported alleged side effects and resultant deaths of children. According to Negi, the media inflated the figures, and some articles (mis)described the programme as a polio campaign. This "[c]aused mass hysteria in the public with parents rushing children to the hospital". It was picked up by international media. In response, the Government of Assam (GoA) ordered an inquiry into the deaths, sent samples to the National Testing Laboratory (the drugs met all standards), and set up a high-level committee to review the situation and make recommendations on further Vitamin A strategies. UNICEF issued a press release, sent a fact-finding team, prepared and presented a report to GoA, and sent samples to Australia (the drugs met all standards). Various impacts are described here: for instance, Vitamin A coverage very low in the state of Assam. In February 2004, UNICEF conducted a media workshop in Guwahati, Assam on the polio eradication campaign with GoA and the World Health Organization (WHO) and appealed to the media to move on in the interest of the children of Assam.
  2. Case Study II - Polio NID/SID, West Bengal - This case study looks at key perceptions of the community that the media reflects regarding polio National Immunization Days (NIDs)/Supplementary Immunization Days (SIDs). An example misconception: "Causes infertility - it is a ploy on the part of the Govt. to make the children infertile, and hence is so adamant on giving Polio drops again & again." UNICEF, for one, has responded through: regular media monitoring to track the stories on polio, addressing misconceptions with the media on a one-one-one basis, conducting media workshops, facilitating connections between the government and the media, sharing media feedback with the government, and partnering with WHO in all media activities. One lesson here: "A boycott in one area also sometimes motivates other areas to use Polio as a bargaining tool."
  3. Case Study III - Intake of Iron tablets, West Bengal - As reported here, on July 22 2004, in the Nalanda Vidyapith School, Balurghat, Dakhin, Dinajpur, iron/folic acid tablets were distributed to adolescent girls under a government anaemia control programme supported by UNICEF. When 3 girls reported nausea and vomiting, "[h]ysteria broke out and other girls too started to complain." As part of the Government/UNICEF response, communication-centred actions included: setting up a committee to examine the causes, meeting with the parents of the girls after school hours to reassure them, calling a media briefing and address the issue the following day, holding a media briefing, and asking the media to not sensationalise the news to protect against any adverse impact to the programme.

Suggestions gleaned from the above include: partner with the media, involve physicians, keep the government informed and involved, and think long term.