Development action with informed and engaged societies
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Alor Thikana Radio Programme - Bangladesh

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In an initiative to promote male contraception and enlist the support and involvement of men in Reproductive Health (RH), the Marie Stopes Clinic Society (MSCS) in Bangladesh launched a 26-episode radio programme campaign in December, 2001. Entitled "Alor Thikana" (Towards the Light), the programme is broadcast nationally every Saturday afternoon.
Communication Strategies
Each of the 26 30-minute episodes is made up of 20 minutes of drama and a 10-minute discussion chaired by a Bangladeshi actor who is also a member of the National Parliament.

To launch this programme, there was a press conference, which the United Nations Population Fund (UNFPA) representative, representatives from European Commission (EC) delegations, and other EC/UNFPA Initiative for Reproductive Health in Asia (RHI) partners (including UP, GOB stakeholders, and other interested organisations) attended.Four Radio Listening Clubs called "Alapia" (Discussion) were organised by MSCS Volunteers. These clubs have provided radio cassette players to 120 Tea Stall vendors so that the drama might be heard by a wider audience.
Development Issues
Reproductive Health, Gender.
Key Points
This reproductive health campaign complements the activities of the RHI in Bangladesh, which aim to deliver a comprehensive range of RH services in urban and underserved areas. Specific foci of these activities include family planning for young couples and RH for young people, especially young men.

RHI, funded jointly by the EC and UNFPA, works with 19 European NGOs and over 60 local partners to improving the overall RH status in seven South and South East Asian countries (Bangladesh, Cambodia, Lao PDR, Pakistan, Nepal, Sri Lanka and Viet Nam). An emphasis is placed on providing young people with quality services and information on sexual and reproductive health.
Partners

DSW, RHI, MSCS, RHI.

Sources

Letter sent from Caroline Jane Kent to the Communication Initiative on January 22, 2002.