Anthology of Health Communication Materials

Please click here for an introduction to the peer-review process that created this Anthology.

• Children and Adolescents
• Curriculum Development
• Evaluation
• Gender
• General Health-related Topics
• HIV/AIDS
• Media Materials
• Participation and Social Mobilisation
• Reproductive Health and Family Planning
• Strategic Communication
• Training Materials

• 4Learning International Catalog
  A guide to up-to-date details of television programmes from 4Learning which are available now for broadcast and non-theatric distribution outside the UK. Programmes are grouped by subject area, programme genre and intended age range.
• Ageing, Exploding the Myths
  Outlines how the principles of active ageing help maintain health and creativity throughout the life span and especially into the later years.
• AIDS. Profile of an Epidemic
  Publisher: PAHO
  The first section of this publication provides an overview of the efforts, obstacles, and achievements in the battle against AIDS throughout the Americas. The second section presents the views of various experts on the validity of current projections of the course and scope of the AIDS epidemic, and demonstrates that even with our current knowledge, these views differ widely and predictions for the future remain uncertain. The third section is a collection of reports that includes an overview of the epidemic and efforts to combat AIDS.
• AIDS and Accusation: Haiti and the Geography of Blame
  by Paul Farmer
  This study has attempted to link the large-scale events and structures of the world AIDS pandemic to the lived experience and commentary of people like Manno, Anita, and Dieudonne, and also of those who lived with them.
• AIDS and Men: Taking Risks or Taking Responsibility?
  edited by Martin Foreman
  Argues that the AIDS epidemic cannot be contained until men are persuaded to reassess their traditional concepts of masculinity: "Without men, there would be no AIDS epidemic," he says. The book examines the relationship between men and HIV/AIDS and suggests that one in four men world-wide have sexual and drug-taking behaviour which places themselves and their partners at risk from infection by HIV.
• ARTPAD Manual and Video
  A training/information resource in theatre-based participatory development techniques with and for development workers. The resource was developed through participatory research and training courses held with civil society organisations in Northeast Brazil and Peru, where the project team created, tested and adapted theatre-based techniques.
• Background Paper for Communication for Development Roundtable - Nicaragua, November 2001
  prepared by The Panos Institute
  This paper seeks to provide a summary of some of the key events, trends and developments in the field of Communication for Development. It does not purport to be comprehensive or exhaustive, but to give a flavou of just some of the major developments and trends in this field. It is divided into two parts, the first of which focuses on debates on HIV/AIDS communication, the second on wider trends in communications over the last 2 years.
• Better Together: A Report on the African Regional Conference on Men's Participation in Reproductive Health
  The African Regional Conference on Men's Participation in Reproductive Health was convened in order to review the lessons learned from African organisations over a decade of communicating with men about reproductive health. The lessons apply to designing and implementing programmes, advocating and winning support for programmes, and evaluating programme results.
• Building Sustainable Health Services: The Story of FEMAP
  In 1992, the Mexican Federation of Private Associations for Health and Community Development (FEMAP), an organisation serving Mexico's poorest citizens through affordable health and community development services, began working to increase its sustainability. By generating more local fees and donations, the initiative increased FEMAP's recovery rate from 30% to 80% in four years.
• Children as Consumers of Commercial & Social Products
  By James U. McNeal, Ph. D.
  A working paper from the conference "Marketing Health to Kids 8 to 12 Years of Age," that was held October 21 & 22, 1998. Dr. McNeal's work underlines the growing interest in developing health communication programmes for kids 8 to 12 years of age because of the increasing evidence that young people are adopting risk-taking behaviours at earlier ages.
• The Children's Corner (El Rincón de los Niños)
  by Corporación Alquimia Teatro
  A TV series with a theme of the promotion of attitudes and behaviors for better mental health. Provides children with the opportunity to voice their concerns and interests, which typically are overlooked by adults. The series consists of 20 episodes of 24 minutes each.
• Choices in Family Planning: Informed and Voluntary Decision Making
  This is the first module in the "Realizing Rights in Sexual and Reproductive Health Services" tool kit series. It is designed to help reproductive health service providers and others acquire a deeper understanding of the elements of informed and voluntary decision making and the factors that support or challenge it.
• Communicating Beyond AIDS Awareness
  This manual provides an overview of communications with a special emphasis on the HIV/AIDS epidemic in South Africa.
• Communicating for Development - Human Change for Survival
  By Colin Fraser & Sonia Restrepo-Estrada
  This book argues that widespread changes in attitude and behaviour are vital to ensure a secure and sustainable future. Part 1 describes the various change and development problems facing the world and identifies how communication could help solve them. Part II provides a series of case studies. Part III analyzes the common factors of success in the preceding case studies and provides ideas for formulating future policies and action plans for communication for development.
• Communicating Health in the Caribbean: A Manual for Action
  Publisher: The Caribbean Program Coordination (CPC) office of the Pan American health Organization (PAHO/WHO)
  This manual was designed to support health promotion initiatives in the Caribbean sub-region and is an important companion piece to two other CPC publications, the Caribbean Charter for Health Promotion and the Caribbean Cooperation in Health II: A new Vision for Caribbean Health. Provides basic guidelines for the planning, implementation and evaluation of health communication strategies.
• Communicating Safe Motherhood in Morocco
  Summarises the design and dissemination of materials, and includes material-specific survey results.
• Communicating Through Story Characters
  By Pam Brooke
  Storytelling has been a valuable teaching tool throughout history. In this book, Pamela Brooke shows how storytelling can effectively be used to affect change and educate individuals, particularly in developing countries, through various radio formats, including short spots, plays, soap operas, and novellas. Using real-life examples such as the use of radio drama in malaria prevention in Africa, she discusses the ins and outs of developing educational radio programmes.
• Communication Handbook for Polio Eradication and Routine EPI
  Aims to provide programme officers with guidelines and a framework to design and implement research-driven communication programmes. It offers a menu of ideas, strategies and tools (worksheets) from which programme officers can select according to their country-specific reality, in order to accelerate polio eradication.
• Communication Handbook for Polio Eradication and Routine EPI, The Facilitator's Guide
  This draft document is a user-friendly, step-by step guide for organising communication planning workshops for polio eradication and routine EPI. It is based on the Communication Handbook for Polio Eradication and Routine EPI. The Facilitator's Guide is available in printed and electronic format.
• Communication Monitoring Form for Polio Eradication and Routine EPI
  The polio partners in India and Nigeria jointly designed a tool to monitor communication and social mobilisation efforts at country level. The questionnaire looks at the communication structures in place, the design and implementation of communication strategies and the responsible agencies/ persons to carry them out. The analysis of the findings are to be presented during the Mid-Year Meeting of the Advisory Group on Communication for Polio Eradication & Routine Immunisation (New York, June 11-13 2002).
• Communication in Water Supply and Sanitation Resource Booklet
  Outlines the steps that need to be taken to develop and implement a communication strategy for the water and sanitation sector, based on the experiences of many people in many countries.
• Confronting AIDS: Priorities for Public Action against the World Epidemic (Hacer frente al SIDA: Prioridades de la Acción Pública ante la Epidemia Mundial)
  Publisher: PAHO
  This book offers a conceptual framework to decision makers when governments need to establish priorities for interventions seeking to control the HIV/AIDS epidemic. It can be adapted by the private sector, the international community and governments in developing countries, so that, through action, authorities, development specialists, and political leaders are better able to help prevent new infections and reduce the impact of existing infections.
• CQI Experiences: Case Studies from Latin America
  Six examples of organisations in Latin America that used Continuous Quality Improvement (CQI) to improve the quality of their services. The cases describe the process managers used to plan, implement, and follow up their CQI initiative, and the resulting improvements in service quality. Available in English and Spanish.
• Defending our rights: An advocacy guide for sexual and reproductive health rights (Defendiendo nuestros derechos: Guía de abogacía por los derechos sexuales y reproductivos)
  Serves as an advocacy tool for individuals and organisations dedicated to the promotion of sexual and reproductive rights. The guide outlines a series of steps to be taken in launching an effective sexual and reproductive rights advocacy campaign and provides detailed explanations, arguments and examples to help orient the user.
• Developing Health and Family Planning Print Materials for Low-Literate Audiences: A Guide
  by Margot Zimmerman, et al.
  This 64-page manual was developed for health educators in order to teach how to develop health and family planning print materials for limited literacy audiences.
• Edutainment - How to Make Edutainment Work for You
  by Garth Japhet
  This is a step-by-step guide to designing and managing an edutainment project for social development. This practical material draws on both the Soul City experience and a wide range of edutainment programming from around the world.
• Effective Health Risk Messages: A Step-By-Step Guide
  by Kim Witte, Gary Meyer, Dennis P. Martell
  Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages.
• E-learning for Program Managers through Global Information Resources
  from Management Sciences for Health's quarterly publication, The Manager
  Provides information on the range of different e-learning options and how each operates, with specific examples. It also describes steps for planning and implementing e-learning activities, and evaluating outcomes. The accompanying supplement, "Discovering E-learning Resources Available on the World Wide Web and by E-mail," helps readers explore the World Wide Web and use e-mail to meet e-learning needs. Available in English, French, and Spanish.
• Entertainment-Education: A Communication Strategy for Social Change
  by Arvind Singhal & Everett M. Rogers
  Focused on the history and development of entertainment-education, explores the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. Examples include entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater.
• Facts for Life
  This booklet aims to provide parents and other caregivers with the information they need to save and improve children's lives. The messages contained in Facts for Life are based on the latest scientific findings, as established by medical experts around the world. These facts are presented in non-technical language so they can be understood and acted upon easily by people who do not have a scientific background.
• The Family Health International (FHI) Web Site on CD
  This electronic library includes reports, periodicals, research summaries, books, scientific monographs, case studies, frequently asked questions (FAQs), training manuals, graphics and slide presentations on: family planning and reproductive health, HIV/AIDS prevention and care, and sexually transmitted infections.
• From Many Lands
  Published for the World Bank by Oxford University Press in 2002, this third and final volume of the Voices of the Poor series presents 14 country case studies from Africa, South and East Asia, Europe and Central Asia, and Latin America and the Caribbean.
• Gender and Health: Curriculum Outlines
  An outcome of a 3-year programme of work on Women and Health. A gender approach is used to consider how social, cultural issues factor as power relations between men and women affect inequalities in health.
• The Global Embrace Handbook
  A guide for organisers of The Global Embrace walk events. The "Global Embrace" is a walk event that takes place around the International day of older persons, October 1. The Global Embrace Handbook contains practical information on planning the walk, contacting the media, compiling press releases as well as some background information and facts on ageing.
• Growing Up, A video series for children in South Asia
  Primarily intended for English speaking schoolchildren in the age group 11 - 15 years, to be utilised within a curriculum or an interaction group headed by a group leader/facilitator. The 3 films are: From Small to Big : Discussing the basics of the reproductive anatomy, and the physical changes of puberty; It's Not Just Physical: Discussing the mental and emotional changes of adolescence, including the increasing importance of peer groups and the dilution of family bonds); Boy Meets Girl: Discussing the mysterious world of sexual attraction, crushes, relationships, love and sex.
• Guidelines for adapting Stepping Stones
  "Stepping Stones" is an award-winning training package on HIV/AIDS, gender issues, communication and relationship skills. This guide is for anyone who is using Stepping Stones and is thinking about making some changes, and for people who have not yet used Stepping Stones and wish to adapt it to their local situation.
• Guidelines for Interpersonal Communication Training for Vaccinators and Supervisors
  Vaccinators play a key role in polio eradication and need to be trained in interpersonal communication skills to develop a client-friendly approach with the caregivers. These Guidelines are a training module that has been prepared to enable vaccinators to give the right response to parents' common questions, to help them in adopting a respectful and patient approach and to encourage vaccinators to seek assistance when needed. The Guidelines also provide role-plays and materials for vaccinators designed to enhance their dealings with reluctant parents.
• Handbook of Social Communication for Health Promotion Programs for Adolescents 2001
  Provides guidelines for the design and implementation of health communication programmes for adolescents and youth in Latin America and the Caribbean. As examples, the handbook includes experiences in health communication planning, examples of data collection, a list of resources for additional information, and a glossary of key terms in the field.
• Heal, Heal, Wake up your desire: Provocative tools for education & communication in health
  Guides users on how to develop research-based health communication materials, with a sense of aesthetics and special attention to use and dissemination campaigns.
• The Healer in the Indigenous of Communities of the Highlands of Chiapas [Video]
  Produced by The Chiapas Media Project
  When Jacinto gets sick, his relatives call upon a local healer to cure him. An intimate look at traditional Mayan healing practices, El Curandero reveals indigenous values of addressing the physical, spiritual, and psychological aspects of sickness and healing often in stark contrast to Western medicinal techniques.
• Health On Air: A guide to creative radio for development
  by Gordon Adam and Nicola Harford
  A practical guide to producing health eduction programmes on radio. Sections on needs assessment, selecting information, pretesting, programme formats, scheduling, monitoring, evaluation and others themes. Builds on best practice and includes many brief case studies from around the world.
• Health and Communication in Latin America: Policies, strategies and plans
  by Luis Ramiro Beltrán
  Analyzes strategies and strategic plans based on the experience accumulated in Latin America in the area of health communication and discusses issues related to policies, strategic communication, and information, education and communication activities.
• The Health Exchange
  A magazine from International Health Exchange that contains job advertisements, news, views, features and debates on issues in international health and developments in the aid sector. Each issue treats a particular theme in some depth as well as containing articles, letters and reviews on broader subjects.
• Health Communication: Lessons from Family Planning and Reproductive Health, 1997
  By Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon II, and Ward Rinehart
  ...distills what the Johns Hopkins Population Communication Services and its partners have learned about the design, implementation, and evaluation of effective health communication campaigns over the past 15 years in more than 60 developing countries.
• Health a Key to Prosperity - Success Stories in Developing Countries
  By Shelia Davey.
  Includes successful stories on HIV/AIDS, Tuberculosis, Malaria, Childhood Diseases, Maternal and Perinatal Conditions.
• HIM CD-ROM - HIM (Helping Involve Men)
  Provides access to important research and programmatic literature on men's participation in reproductive health. The collection includes full text journal articles, case studies, operations research reports, technical reports, and books.
• Helping Health Workers Learn
  by David Werner and Bill Bower
  Methods and experiences from at least 35 countries are discussed, and the focus is educational rather than medical. Activities suggested for the most effective and enjoyable community education include theater, drawing, flannel boards, and other low-cost, popular teaching aids.
• Helping the News Media Cover Family Planning
  Many journalists know little about family planning, and other topics compete for their time and attention. Intended to help the news media cover family planning fully and accurately.
• HIV/AIDS CD-ROM for Health Workers
  2 new courses, entitled 'Sexually Transmitted Infections and HIV and AIDS', are part of EngenderHealth's Web-based series 'Topics in Reproductive Health'. They aim to provide health care providers, especially those in resource-poor settings, with knowledge and strategies for addressing HIV/AIDS and STI prevention, management, and counselling with their clients.
• HIV/AIDS and the Law: A Resource Manual, 2nd Edition
  Originally published in 1997, this text presents a model from South Africa on how to do a resource manual to explain legal issues and human rights related to HIV/AIDS.
• How to write a radio serial drama for social development: a script writer's manual
  by Esta de Fossard
  This book is a practical manual for script writers preparing radio serial dramas for development projects. Many of the samples and examples it contains relate to family planning and reproductive health.
• The Impact of a Male Motivation Campaign on Family Planning Ideation & Practice in Guinea
  This communication campaign focused on increased access to health care services and increased demand for them, improved quality of care, and improved coordination and linkages among health care providers and services.
• Involving People: Evolving Behaviour
  Edited by Neill McKee, Erma Manoncourt, Chin Saik Yoon, and Rachel Carnegie
  includes: Why do people behave as they do and, Behavior and beyond - an evaluation perspective.
• Is Inequality Bad for Our Health?
  By Norman Daniels, Bruce Kennedy, Ichiro Kawachi, Amartya Sen
  The authors, specialists in philosophy, public health, and public policy at Tufts and Harvard, extend John Rawls' concept of justice in assessing statistical evidence that justice is good for health, and inequality (both within a society and between societies) is unhealthy.
• CD- ROM "Isabel: your electronic advisor"
  The CD covers three main subject areas (reproductive health, sex education, and family planning) which encompass 25 subtopics. The information is presented by means of videos, animated cartoons, text, and audio. Isabel also contains an anonymous database capable of tracking user sex, age, educational level, and area of residence. The software is designed for use with touch screens so that it remains accessible to people with little or no previous computer experience.
• The Journal of Health Communication, Volume 5, Number 2, April-June 2000
  Includes a set of peer reviewed articles with special attention to cancer and communications.
• The Journal of Health Communication: International Perspectives, Volume 5, Supplement 2000 - special supplement released in concert with the XIIIth International AIDS Conference in Durban, South Africa.
  Several peer reviewed articles about models for health communication in dealing with HIV/AIDS are presented in the context of new communication strategies for the 21st Century.
• Legislative Theatre: Using Performance to Make Politicians
  by Augusto Boal
  An attempt to use theatre in a political context to create a truer form of democracy. An experiment in the potential of theatre to effect social change.
• Lessons Learned on Communication and Social Mobilisation for Polio Eradication and EPI
  In 1999, 5 case studies were carried out in Mozambique, Mali, DRC, Zambia and Nigeria by UNICEF, WHO and USAID-funded BASICS and CHANGE projects. The purpose was to analyse and document experiences in social mobilisation and communication for polio and routine immunisation. A synopsis of the 5 case studies exists in English and French.
• Let Us Learn About Our Body and Health
  by the Centre for Health, Education, Training & Nutrition Awareness
  A set of two books, namely a manual and an excercise book developed to impart useful information on women's health as a part of Adult Education Programmes.
• "Life" TV and Radio Series
  Publisher: Television Trust for the Environment, TVE
  Provides information to audiences around the world about the impact of globalization on the poverty and social development agenda of the Habitat Istanbul+5 meeting in June 2001, as well as the upcoming 10-year review of the 1992 Earth Summit.
• Making Health Communication Programs Work: A Planner's Guide
  The purpose of this guide is to learn from and share the National Cancer Institute's experiences and those of others who plan health communication programs. The guide discusses key principles relative to specific steps in programme development and includes examples of their use.
• Making It Happen: Using Distance Learning to Improve Reproductive Health Provider Performance
  Available on-line, this is a practical how-to guide for developing distance learning programs in low-resource settings. Presents a step-by-step path from conceptualization through evaluation, with detailed examples from programme experiences in developing countries.
• Making Prevention Work: Global Lessons Learned from the AIDS Control and Prevention (AIDSCAP) Project 1991-1997
  Describes lessons learned during AIDSCAP, with examples and project profiles, in 10 technical and programmatic areas: behavior change communication, improving prevention and treatment of sexually transmitted diseases, prevention marketing, policy development, behavioral research, evaluation, gender and HIV/AIDS, management, AIDS care and support, and cross-border interventions.
• Making Waves - Stories of Participatory Communication for Social Change
  By Alfonso Gumucio Dagron
  A study of the field of participatory communication for social change and how it is evolving. Reviews 50 illustrations of the power of community decision-making and action in Africa, Latin America and Asia. Highlights action that communicates the lives and circumstances of the poor and excluded in words and terms that they themselves use.
• Managing Reproductive Health Services with a Gender Perspective
  From Management Sciences for Health's quarterly publication, The Manager.
  Shows how awareness of gender issues can improve the design, management, and delivery of health services. Takes you step by step through the process of assessing the influence of gender on organisational management and provides Working Solutions from the field.
• A Manual for Culturally-Adapted Social Marketing (CASM)
  Edited by T. Scarlett Epstein, with contributions from: T. S. Epstein, M. T. Feuerstein, M. Jha, H. Lovel Ajit Mani, P. Mora, A. Owiti, S. Thomas
  Presents 6 case studies of the successful application of culturally-adapted social marketing in different parts of the world. Provides guidelines on how social marketing is conducted and explains the importance of cultural adaptation and what it involves.
• Monitoring House-to-House immunisation
  The polio partners in India and Nigeria updated an existing monitoring tool for House-to-House polio vaccination and integrated key questions on social mobilisation. This one-page tool is user-friendly and easy to interpret. It is available in printed and electronic format.
• New Population Policies: Advancing Women's Health & Rights
  A 40-page report that provides a comprehensive overview of the new policies that place women at the center of efforts to address population concerns. The report explains how the international consensus reached at the historic 1994 Cairo conference transformed the world's approach to population policies and made reproductive health part of international dialogue.
• Operations Research: From Family Planning to Reproductive Health
  edited by James R. Foreit and Tomas Frejka
  A look at Operations Research (OR) as a legitimate field of population research. Classifies the major issues addressed by family planning OR into 5 categories: impact, access, resources, quality of care, and conduct.
• Operations Research Summaries
  Present the key results of the worldwide projects undertaken under FRONTIERS, which include 15 reproductive health projects from Africa, Asia and Latin America.
• Partnering: A New Approach to Sexual and Reproductive Health. Technical Paper #3.
  "The focus of this 2000 Technical Report and Policy Paper...is on a gender perspective in sexual and reproductive health, and on finding constructive ways to build partnership between men and women..."
• Positive Development: setting up self-help groups and advocating for change
  by the Global Network of People Living with HIV/AIDS
  A manual for people living with HIV working in groups: support and self-help groups of and for people with HIV and AIDS, groups which also includes families, friends and carers; and groups that are educating, campaigning or lobbying for the rights of people living with HIV/AIDS. It has been developed from the experiences of people living with HIV/AIDS working in groups around the world. Available in English, French, Spanish, Portuguese, and Russian.
• Poverty, Inequality, and Health: An International Perspective
  Edited by David A. Leon, Gill Walt
  Addresses issues of the relationship between poverty, inequality and health. Compiles the work of an international group of scientists, and covers such topics as positive and negative effects of social capital, and poverty alleviation programmes and health.
• Public-Private Partnerships for Public Health
  edited by Michael R. Reich
  Presents the results of a workshop organised by the Harvard School of Public Health, with participation of nearly 50 people from diverse organisations and contrasting perspectives, to examine questions about public-private partnerships in international public health.
• Radio Announcers against AIDS
  This programme captialised on the democratic potential of radio and the charisma and intimacy the radio announcer may develop with his or her listeners to promote reproductive health and prevent sexually transmitted diseases (in particular, AIDS) in State of Ceará, Brazil.
• Radio and HIV/AIDS: Making a Difference
  By Gordon Adam and Nicola Harford
  Available in English, French and Spanish, this manual has sections on needs assessment, pre-testing, selecting information, reporting HIV/AIDS, programme formats, health campaign planning, scheduling, making radio interactive, partnerships, monitoring and evaluation, training etc. The handbook is intended to help health programming on radio stations, teaching in health communications and to assist HIV/AIDS workers who are planning a partnership with radio/ mass media.
• Reaching Youth Worldwide
  Experiences from Kenya, Uganda, Zambia, Nicaragua and Perú including lessons learned on how to effectively reach young people.
• Reproductive Health, Gender and Human Rights: A Dialogue
  Publisher: PATH's Women's Reproductive Health Initiative
  A collection of articles by public health and human rights experts who examine both the common interests and significant differences that the two perspectives bring to reproductive health issues.
• Reproductive Health Sample Curricula
  Programme for Appropriate Technology in Health (PATH) has collected curricula from several schools of public health offering courses focused on international reproductive health.
• Responding to Reproductive Health Needs: A Participatory Approach for Analysis and Action (Lessons From the Field, 2001).
  By Denise Caudill
  This updated and re-formatted edition of a 1998 publication outlines two World Neighbors' training of trainers reproductive health workshops held in Nepal in 1997-98. Workshop activities were designed to enable NGO staff to understand health from a gender sensitive point of view, to analyze their current reproductive health activities, to use participatory learning tools, and to develop realistic action plans.
• Reproductive Tract Infection Factsheets
  These factsheets, produced by the Population Council's staff in Thailand, aim to present up-to-date information related to reproductive tract infections in a clear and accessible manner.
• SCOPE - Strategic Communication Planning and Evaluation
  Developed as an interactive computer software simulation programme, SCOPE has been redeveloped as a planning tool that assists users in designing and implementing effective health communication projects in their countries. It uses as its basic framework the "P-Process", the 5 step health communication planning process developed at JHU/CCP.
• Soap Operas for Social Change: a PCI Methodology Handbook for Entertainment-Education
  A methodology handbook that details the process through which PCI's radio and soap operas work. It includes criteria for choosing countries, the 3-step research process, the creative process, ways in which they engage the audience, and the communications theories behind programmes, as well as examples of some of the projects PCI is or has been working in Africa, Asia, and Latin America and the Caribbean.
• Social Marketing: Improving the Quality of Life, 2nd edition
  by Philip Kotler, Ned Roberto and Nancy Lee
  This book turns social marketing into a step-by-step process so that anyone can plan and execute an social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and 10 research highlights to represent the scope of research methodologies.
• Social Mobilization to Prevent and Control Dengue
  Prepared by the Ministry of Health of Guatemala
  This report includes participatory community approaches to control Aedes Aegypti, the mosquito that causes dengue.
• Social Mobilisation Supervisory Checklist
  During the 2 rounds of the Nigerian Sub National Immunisation Days, the social mobilisation monitors are using the Supervisory Checklist to monitor and evaluate social mobilisation efforts. The 1-page Checklist focuses on planning for communication and communication strategies(advocacy, social mobilisation and behaviour development communication).
• Stepping Stones [Manual and Video]
  An award-winning 240-page training manual and a 70-minute workshop video on HIV/AIDS, gender issues, communication and relationship skills.
• Strategic Planning: Reflections on Process and Practice
  by Sylvia Vriesendorp
  Describes an effective participatory process for developing a strategic plan and suggests approaches and techniques to foster this process. It concludes with ideas for gaining commitment to the development and implementation of the strategic plan. Available in English, French, and Spanish.
• Strategic Stakeholder Communications for Health System Strengthening
  By Nena Terrell, reviewed by Sara Bennett, Susan Scribner & Linda Moll
  This publication is part of The PHR Primer Series, a reference to orient policymakers and stakeholders to the terminology, concepts, and results of health reform so to participate effectively in policy dialogue and decision-making.
• Street Theater against AIDS
  This programme seeks to confront the advance of the HIV epidemic and other STDs in the interior of Ceará State, Brazil by developing educational activities through live theatre productions.
• TB Advocacy - A Practical Guide
  Outlines four basic steps that are essential for an effective advocacy initiative for tuberculosis (TB). These steps are: documenting the situation, packaging the message, working with the media and mobilizing others. Although this guide focuses on issues of advocacy using TB as a case study, it is also available using polio erradication as a case study.
• Teaching not preaching, Dialogue on Diarrhoea
  Issue number 60 of Dialogue on Diarrhoea, the International Newsletter on the control of Diarrhoeal Diseases, is dedicated to a discussion about how these days it is accepted that learning is most effective when people are actively involved in finding out things and practise applying information or skills.
• Theories at a Glance: Guide for the Practice of Health Promotion
  By Karen Glanz
  This document provides ideas for problem solving to people working in the area of health promotion. It seeks to improve access to various theoretical frameworks by professionals working in health promotion and behavior change programmes.
• A Tool Box for Building Health Communication Capacity
  This manual provides a structure that guides through the process of communication, step by step: from problem definition to identification of target audience; from identification of behaviours that need development to definition of research needs; from research design and techniques to research planning; from communication strategy statement to development of messages and communication materials; without forgetting monitoring and evaluation of the communication strategy. It is available in English, Spanish, Arabic. The French version will be available later in 2002.
• Tools to Assess Family Planning Counseling
  4 survey instruments to be used in observing and interviewing new clients and continuing clients, interviewing service providers, and observation of the study site.
• Tools of Change: Proven Methods for Promoting Health and Environmental Citizenship
  This Web site, founded on the principles of community-based social marketing, offers specific tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health and/or are more environmentally-friendly.
• Toward an Integral Model for Attention to Intrafamily Violence in Central America: Final Report (in Spanish)
  Final results, highlighting strengths and challenges, of a participatory evaluation of the project "Toward an Integral Model for Attention to Intrafamily Violence in Central America".
• Training for Transformation: a handbook for community workers (set of 4 volumes)
  by Anne Hope and Sally Timmel
  Designed to assist workers in the field who are encouraging the development of self-reliant creative communities.
• Trendsetters
  A monthly sexual reproductive health newspaper written and published by young people for young Zambian people aged between 15-25. Trendsetters is also accessible through the internet since 2000.
• Tuberculosis Case Management CD-ROM
  This tool trains health workers in TB diagnosis and treatment using the WHO's Directly Observed Therapy Short-Course (DOTS) approach. This is a cost-effective, innovative, computer-based learning tool which was created to strengthen competencies, enhance learning, and increase knowledge of health workers to improve performance and promote good health outcomes.
• A Voice that Carries Far (Una Voz que llega Lejos) - A Video
  This video documents, through testimonies, the impact of the radio programme Welcome Health, which has been on air for more than two years using principles of the ntertainment-education strategy in an effort to reach some of the most isolated populations in Peru's Selva Region. In this video, women from the region tell their stories about how the programme has contributed to greater possibilities for analysis and action carrying their voices beyond the Amazon.
• Where There is No Artist: Development Drawings and How to Use Them
  by Petra Rohr-Rouendaal
  A guide to develop and produce visual aids with an artistic tone. It covers a variety of development topics, including examples, such as health, pregnancy, parent and child, baby feeding, food and nutrition, faces, standing figures, children, families, sexuality, work, agricultural work, amongst others.
• Where There Is No Doctor
  by David Werner, Carol Thuman, Jane Maxwell
  Provides information on how to diagnose, treat and prevent common diseases. Special attention is focussed on ways to prevent health problems, including cleanliness, a healthy diet and vaccinations. The authors also emphasize the active role people must take in their own health care.
• Where Women Have No Doctor. A health guide for women
  by A. August Burns, Ronnie Lovich, Jane Maxwell, Katharine Shapiro
  Combines self-help medical information with an understanding of the ways poverty, discrimination, and cultural beliefs limit women's health and access to care.
• Why Bad Ads Happen to Good Causes and How to Ensure They Won't Happen to Yours
  by Andy Goodman
  This publication reports the results of research conducted in a ten-year RoperASW study of public interest advertising. Concluding that that most public interest print ads fail to hit the mark, Goodman summarises the research and offers resources and seven guiding principles helpful in revamping print ad campaigns.
• The Women's Health Exchange: A resource for education and training
  Published 3 to 4 times a year in both English and Spanish, a free resource for education and training in women's health.
• Youth and HIV/AIDS: Can We Avoid Catastrophe?
  Discusses the vulnerability of young people in the context of the HIV/AIDS epidemic worldwide and highlights the importance of reaching young people to stop the spread of HIV/AIDS among young populations.
• Youth-friendly Reproductive Health Education Materials
  From the GTZ supported Reproductive Health Project of Tanzania
  Education materials, with basic facts about human physiology and reproduction, sexuality, prevention of unwanted pregnancies and HIV/STIs, as well as about partnership and communication between partners. Based on the most frequently asked questions adolescents had on a range of sexual and reproductive health issues, a multidisciplinary team of specialists together with young people developed six "question-and-answer" booklets.