Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Behaviour-Centred Design - Toilets Improved by 10%

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Strategy researched

Behaviour-centred design and group meetings

Impact achieved

Plots in the intervention group had significantly better quality toilets compared with those in the control group across all 4 dimensions of quality improvement, with an approximate 10% increase in the intervention group in each.

Country of study

Zambia

Research methodology

Residential plot RCT

Journal

The Lancet Planetary Health; 2019

Journal paper title and link

Effect of a behaviour change intervention on the quality of peri-urban sanitation in Lusaka, Zambia: a randomised controlled trial

Excerpt from Abstract

"The intervention was associated with improvements in the prevalence of cleaning rotas (relative risk 1·16, 95% CI 1·05–1·30; p=0·0011), inside locks (1·34, 1·10–1·64; p=0·00081), outside locks (1·27, 1·06–1·52; p=0·0028), and toilets with simple covers or water seals (1·25, 1·04–1·50; p=0·0063)."

Summary at this link