The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Behaviour Change Theory

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Author

Affiliation
Soul City Instutute for Health and Development Communication
Summary

This presentation about Behaviour Change Theory was presented at the Soul City Regional Edutainment Workshop on May 19 2005 in Johannesburg. The presentation aims to answer the question “what is behaviour?”. It goes on to explain behavior change models and steps to behavior change that include:

  • pre-knowledge
  • knowledge
  • approval
  • intention
  • practice
  • advocacy

The presentation looks at factors influencing perceptions that include:

  • gender
  • age
  • cultural background
  • education

It also looks at factors impacting on self:

  • perceptions
  • values
  • attitudes

To request the full presentation e-mail to Chris Mukkuli at chrismu@zccp.org.zm.

Source

Chris Mukkuli sent an e-mail to Soul Beat Africa on May 26 2005